Creative Performance Strategist

Job Title: Creative Performance Strategist @ Science-Led Consumer Health Brand Location: London (Hybrid) Job Type: Full-Time, Permanent Salary: £45,000 - £55,000 A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts. The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey. This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles and concepts that drive real results, not just creative for creative's sake. Key Responsibilities

• Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
• Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
• Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
• Lead creative development end-to-end: concepting, scripting, briefing, iterating
• Partner closely with growth, design and wider marketing teams to align creative output with performance goals
• Stay close to platform trends and competitor activity to keep creative fresh and effective Skills & Experience Required
• Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand
• Strong working knowledge of Meta and TikTok paid social ecosystems
• A track record of using data to inform and improve creative output
• Confident copywriting/scripting skills for direct-response content
• Comfortable working at pace in a fast-moving, high-ownership environment
• A genuine interest in health and wellbeing is a plus, given the category Why Apply?
• Join a purpose-led brand with real momentum and a loyal community behind it
• Take real ownership of paid social creative in a role with visible impact
• Work closely with a collaborative, close-knit marketing team
• Strong scope to grow as the team and budgets scale If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/