Customer Selections Analyst

Customer Selections Analyst Up to £50,000 Stratford-Upon-Avon (1 day a week in office) This is an excellent opportunity for a Customer Selections and Analytics Consultant to combine technical expertise with commercial impact. You will play a key role in delivering customer targeting, campaign analysis, and actionable insights that influence marketing and customer engagement strategies. THE COMPANY They are a well-established organisation with a strong focus on customer engagement, data-driven decision making, and continuous improvement. Their analytics function works closely with a range of stakeholders to ensure customer communications are effective, compliant, and measurable. You will join a collaborative team where your expertise will directly contribute to business performance and strategic decision making. THE ROLE As a Customer Selections Analyst, you will join a data-driven team using SQL and analytics to deliver customer targeting, campaign insights, and measurable business impact. Specifically, you can expect to be involved in the following:

• Developing and delivering customer selections using SQL, ensuring campaigns target the right audiences and meet business objectives.
• Analysing campaign performance and developing self-service dashboards to provide clear, actionable insights.
• Developing subject matter expertise across customer datasets, supporting data sourcing, analysis, and reporting activities.
• Partnering with stakeholders to understand requirements and deliver consultative, data-driven solutions.
• Presenting insights, recommendations, and findings to both technical and non-technical audiences.
• Supporting quality assurance processes, ensuring outputs are accurate, compliant, and aligned with best practices.
• Working closely with analytics and optimisation teams to continuously improve customer targeting and campaign effectiveness. SKILLS AND EXPERIENCE The successful Customer Selections Analyst will have the following skills and experience:
• Strong commercial experience using SQL for data extraction, manipulation, and analysis.
• Experience with data visualisation tools, ideally Power BI or similar platforms.
• Experience delivering analytics within a customer, marketing, or campaign-focused environment.
• Ability to engage and influence a wide range of stakeholders.
• Strong analytical and problem-solving skills, with the ability to generate actionable business insights.
• Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.
• Experience working in a regulated or compliance-focused environment would be advantageous. BENEFITS The successful Customer Selections Analyst will receive the following benefits:
• Salary up to £50,000 - depending on experience HOW TO APPLY Please register your interest by sending your resume to Majid Latif via the Apply link on this page.