Senior Buyer Developer

About SHEIN: SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com. About us: You will be joining an innovative, Manchester-based group of SHEIN brands. Our first brand, Musera, was founded in 2023 and launched in January 2024. It quickly became one of the best-performing brands on the SHEIN platform, driven by a strong focus on innovation, trend-led design, and a fast-paced approach to growth. Building on the success of Musera, we expanded into Sport and Curve, and in October 2024, we launched Musero, our menswear brand. We have ambitious plans to continue expanding into new demographics and product categories in the future. The Musera Brand House offers exciting career opportunities within a dynamic, fast-paced, and high-energy environment. This is your chance to join a brand that is redefining the UK fashion market. Role Responsibilities: As the Senior Product Developer, you will be the product innovation and development lead for the MUSERA brand. Working closely with Design, Buying, Merchandising and Supply Chain, you will ensure MUSERA product has a clear point of difference and strong USP, while remaining commercially viable and contributing to sales targets, margin and overall brand positioning. You will take full ownership of the development of MUSERA's premium ranges and specialist product programmes, driving innovation across product, fabrication, construction and finish. You will also lead the fabric sourcing and procurement process across volume programmes, key trends and seasonal newness, working closely with suppliers to identify opportunities that strengthen both product and commercial performance. This role requires a strong understanding of product construction, fabrics, trims, manufacturing processes and supplier capabilities, alongside excellent commercial awareness and the ability to manage multiple product developments simultaneously. The Senior Product Developer will play a key role in balancing creativity, innovation, quality, cost and speed to market, ensuring the MUSERA product offer continues to evolve and deliver against the wider brand strategy.

• Contribute to a significant proportion of product development across key trends, seasonal direction and commercial opportunities.
• Lead fabric sourcing across seasonal ranges, trend-led development and key product programmes.
• Take full ownership and accountability for the fabric management process, from initial sourcing through to development and procurement.
• Deliver a strong mix of innovative, unique and brand-right product that creates a clear point of difference for MUSERA.
• Work closely with the Buying team to understand trading performance, emerging trends and key product messages, adapting development in response to sales and customer demand.
• Take ownership of premium ranges and specialist product programmes across MUSERA, ensuring they deliver against quality, margin and brand positioning.
• Act as a senior product expert within the department, providing guidance, support and mentorship to more junior members of the Product team.
• Building a well balanced product range through reactive product development in line with the trend and brand identity
• Reviewing competitor activity to ensure we are staying ahead of the fast paced environment
• Identifying opportunities to improve productivity
• Carrying out tailored fit sessions to ensure commerciality of product and that the product is fit for purpose
• Responsible for maintaining regular and strong communication with overseas teams
• Managing collaborative relationships with design and creative teams to ensure we continue to maintain brand identity Role Requirements: We would love to see CVs from people with:
• Minimum of 6 years experience within the industry
• Skilled in Illustrator and Photoshop
• Efficient in CAD development
• Experienced in fitting alongside or in the absence of a garment tec
• Excellent knowledge of fabric types and garment construction
• Strong understanding of garment construction and fabrics, including make up, across multiple categories
• Strong communication skills and cross functional collaboration
• Experience in managing junior colleagues
• Ability to adapt to change and prioritise workload in a fast paced environment
• Available to travel a minimum of 3x per year