Customer Analyst

Customer Analyst Birmingham based Hybrid Working Permanent Up to £55,000 + bonus The Opportunity We're looking for a Customer Analyst to join an established organisation and provide insight into customer behaviour, marketing effectiveness and commercial performance. You'll work with large volumes of customer and transactional data, using SQL and Power BI to understand how customers engage, purchase and respond to different marketing activity. The role will have a particular focus on loyalty, promotions and customer marketing, helping stakeholders understand performance and make better decisions around future activity. You'll need to be comfortable working hands-on with data, but equally capable of taking complex analysis and turning it into a simple, commercially relevant story for stakeholders. Key Responsibilities

• Analyse customer and transactional data using SQL to understand behaviour, purchasing patterns and changes in performance.
• Provide insight into loyalty activity, including customer engagement, frequency and purchasing behaviour.
• Analyse the performance of promotions and marketing activity, identifying trends and opportunities for improvement.
• Explore different customer groups and understand how behaviours vary across the customer base.
• Use customer data to support marketing decisions and improve understanding of customer performance.
• Build and maintain Power BI dashboards and reporting to track key customer and marketing measures.
• Carry out ad-hoc analysis in response to commercial and marketing questions.
• Identify meaningful trends and communicate the implications clearly to stakeholders.
• Work collaboratively with Marketing, Commercial and other business teams to turn analytical findings into practical recommendations. What We're Looking For
• Strong hands-on SQL skills and experience working with large datasets.
• Good experience using Power BI or a similar BI tool.
• Experience analysing customer or marketing data.
• Strong analytical skills and the curiosity to understand what's driving changes within the data.
• Ability to translate analysis into clear commercial insights rather than simply report numbers.
• Confidence communicating with non-technical stakeholders and presenting recommendations.
• Good commercial awareness and an interest in understanding customer behaviour. If you're interested in this opportunity and would like to hear more, please apply with an updated CV and contact information. Josh.wilson@amtis.co.uk