General Manager APAC

Do you have a track record of scaling consumer goods brands across APAC, across every channel from traditional retail to marketplace and DTC? Do you understand the commercial and cultural nuances that set China, Southeast Asia and the region's other key markets apart from one another and can bring to life an international brand in each successfully? Are you an self-starting operator who can identify new opportunities and willing to embark on a real growth mission? MacGregor Black are seeking a General Manager APAC on behalf of a fast-scaling global consumer goods business entering an ambitious new chapter across the region. A real innovative product with global acclaim and endorsements, this is a growth opportunity: build the team, build the strategy, build the market presence — with China and Southeast Asia as the priority. What You'll Own

• Regional strategy — shaping the Asia growth plan in partnership with global commercial leadership, to bring the category to new audiences
• Team building — recruiting and standing up fully operational teams across China and Southeast Asia, hiring at pace across commercial, marketing and operational functions
• Retail & distribution — landing major retail and distribution partnerships, leveraging a portfolio of blockbuster entertainment licenses
• Brand & demand generation — co-building the regional brand and marketing strategy and leading execution to drive category participation and growth What You'll Bring
• A proven track record scaling consumer goods, lifestyle or sporting goods brands across APAC — across every channel from traditional retail, wholesale and distribution to marketplace and DTC
• Genuine, granular market fluency — you understand what makes China, Southeast Asia and the region's other key markets different commercially and culturally
• An entrepreneurial, self-starting mindset — comfortable building a roadmap and implementing, spotting opportunity before it's obvious and moving fast
• 7+ years of senior commercial leadership experience, ideally at General Manager or regional Head of Commercial level Open to candidates based in Hong Kong or Singapore Competitive salary (GM / Senior Director level) + bonus + growth opportunities