Assistant Product Manager

Key Responsibilities:

• Manage assigned product portfolio including sales performance tracking, stock level monitoring, pricing, and P&L analysis
• Lead end-to-end NPD process from market research, concept development, packaging, regulatory coordination to launch
• Develop annual marketing plans and budgets to achieve sales targets and optimize ROI
• Plan and execute multi-channel campaigns including product launches, seasonal promotions, and trade promotions (ATL & BTL)
• Manage social media content, paid ads (Meta, Google, YouTube, Xiaohongshu), and KOL / KOC collaborations to drive brand awareness and sales
• Work closely with Sales, Supply Chain, Design, and external agencies to ensure smooth product launches and brand consistency Requirements:
• Bachelor's Marketing, Business, or a related discipline
• 3-5 years of experience in Product Management / Marketing, preferably in Health Supplements, FMCG, Retail or Beauty sectors
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager
• Good command of written and spoken English, Cantonese and Mandarin
• Passionate about health & wellness, detail-oriented, and able to work independently Benefits:
• 5-day work week
• Attractive salary + discretionary bonus
• Medical benefits & staff purchase discount
• Work from Home policy
• Stable platform with strong brand heritage + new product innovation exposure
• Career development in product management track Interested candidates please apply with your CV or send whatsApp at +852 52282440 . All information will be kept confidential.