Founding Associate

Fabled Labs is a specialist AI search consultancy for regulated UK businesses: law firms, barristers' chambers, private healthcare, tech, wealth, energy and financial services. People now ask ChatGPT, Google AI Overviews and Perplexity whom to trust before they ever visit a website. We make sure our clients are the answer. Our work covers SEO, AI search, digital PR and Google Ads. We are a small, London-based team working with established law firms, chambers and clinics. We are growing, and we are now hiring the person who will help lead that growth. The role in brief: This is an all-rounder role. You will do a bit of everything: client work, delivery, analysis, content, paid search, PR and the running of the business. You do not need to know it all on day one. We will train you. You will learn every part of Fabled Labs from the ground up, working directly with the founder, Sean O'Dwyer Curran. The aim is for you to lead the business as it grows. That is why the role comes with equity. What it is like here: We are a start-up, and we want to be upfront about what that means.

• Processes are light, and you will help build them
• The culture is chaotic at times, but fun
• The pace is fast, and things change often If you want structure and a predictable week, this is not the role for you. If you want to learn fast and help build something, it is. What you will do: Your job is to take work off the founder, first with support, then on your own. No two weeks will look the same. Client work
• Become the day-to-day contact on a growing number of accounts
• Prepare and present monthly performance reports
• Spot problems early and fix them before the client has to ask Delivery
• Keep work moving across our specialists: on-page SEO, paid search, PR, data and development
• Run the weekly task board and chase anything that slips
• Check work before it reaches a client Hands-on work
• Learn to do the work yourself: SEO and AI search analysis, content briefs, Google Ads and PR support
• Use AI tools and our data stack (Ahrefs, Google Search Console, GA4, Searchable, Google Ads) for first-pass analysis
• Turn data into a clear recommendation, not a spreadsheet Growing the business
• Research prospects and help build proposals and pitches
• Write down how we do things, so the business does not depend on one person
• Find better ways of working, then make them happen Who we are looking for We hire for aptitude and the ability to deliver, not technical skill. SEO and AI search can be taught. Judgement, ownership and pace cannot. We need someone with a desire to learn. You have already worked in a professional role, ideally facing clients or customers. You can point to things you delivered, and what changed because of them. How you work
• You own your work and see it through, without being chased
• You plan your time well and stay organised when several things need doing at once
• You check your own work and notice the detail others miss
• You care about results, and can show the difference you have made How you think
• You pick up new things quickly, and enjoy doing it
• You break down messy problems and make sound decisions
• You spot risks early and raise them at the right time
• You find better ways of doing things, without waiting to be asked
• You think commercially: you ask what something is worth, not just how to do it How you treat people and information
• You are honest, and you own up to mistakes
• You care about clients, and balance what they want with what the business needs
• You write clearly and speak with confidence to senior people
• You handle confidential information with discretion
• You already use AI tools, or want to master them Our values are Intelligence, Commercial thinking, Trust and Discretion. We hire for them. Where this role goes The aim is simple: in time, you lead Fabled Labs day-to-day. You get there in four stages, and your title and pay grow as you move through them.
• First 5 months: Every part of the business, side by side with the founder. You take over the weekly delivery rhythm.
• Months 6 to 12: Delivery and day-to-day client relationships on your accounts
• As the team grows: Managing people, including an account manager and our specialists
• As we scale: Fabled Labs day-to-day, while the founder focuses on strategy and growth £32,000, rising to £35,000 when you pass probation and achieve high-level progression. Equity: Share options in Fabled Labs, granted when you pass probation and vesting over four years Probation 5 months Training: Hands-on training from the founder across SEO, AI search, paid search, PR and client management Location: Our London office, in person 4 days a week Contract Full time, permanent Reports to Sean O'Dwyer Curran, Founder and CEO What happens next A 20-minute online interview with our CEO, Sean O'Dwyer Curran A 20-minute second interview with our Advisor A task, which you present to us in person at our London office