Commercial Manager

About the job Commercial Manager – B2B Media, Publishing & Events Location: Hertfordshire – Hybrid Salary: £45k - £50k DOE + Uncapped Commission (£70k OTE) We are excited to be working with an established, international B2B media and events business operating across the hospitality, design, architecture and interiors sectors. Our client delivers a combination of digital media, premium print publishing and live events, connecting design-led businesses with highly engaged architects, designers, hospitality professionals and senior industry decision-makers. With established media brands, a strong industry reputation and multiple commercial revenue streams, the business is continuing to develop its portfolio and identify new opportunities for growth. They are now looking for an experienced Commercial Lead to take ownership of advertising, sponsorship, partnership and event revenue across the business and its associated live experiences. The Role This is a high-impact commercial leadership opportunity for an experienced B2B media sales professional looking for significant autonomy, revenue ownership and the opportunity to grow established media brands. You'll take ownership of individual and brand-level sales targets, developing new business opportunities while managing and expanding a portfolio of high-value client relationships. Selling integrated solutions across digital, print and events, you'll work closely with editorial, marketing and events teams to create commercially successful campaigns that align client objectives with highly engaged industry audiences. There is significant scope to identify new markets, develop emerging revenue opportunities, create strategic partnerships and move clients towards longer-term, multi-channel commercial relationships. Key Responsibilities

• Own and deliver individual and brand-level sales targets across digital, print and event sponsorship.
• Proactively identify, pitch and close new business opportunities with suppliers, design brands, PR agencies and hospitality groups.
• Develop tailored, multi-platform proposals that align client objectives with relevant audiences.
• Drive new business growth by identifying high-potential markets, emerging industry themes and fast-growing sectors across hospitality, design, architecture and related creative industries.
• Use editorial themes, industry research and audience insight to open conversations with new prospects and create relevant commercial opportunities.
• Create proactive sales strategies around growing industry areas, converting market trends into new revenue streams, sponsorship opportunities and client partnerships.
• Manage and grow a portfolio of key accounts, with a focus on repeat business and long-term partnerships.
• Upsell and cross-sell advertising, branded content, newsletters and event sponsorship.
• Maximise cross-sell opportunities across the wider product portfolio, identifying opportunities for clients to benefit from a broader mix of media, events, content, data and bespoke partnership solutions.
• Develop account growth plans that move clients beyond single-product bookings into longer-term, multi-channel commercial partnerships.
• Act as a trusted commercial contact for senior client stakeholders.
• Lead sales for a programme of bespoke events, including roundtables, panel discussions and live experiences.
• Secure sponsorships and partnerships that deliver clear ROI for clients and revenue growth for the business.
• Build bespoke client proposals combining relevant brand assets, event formats, content themes and audience engagement opportunities.
• Work closely with editorial and marketing teams to shape commercially viable content-led campaigns.
• Ensure smooth campaign delivery and strong client satisfaction.
• Identify opportunities to improve products, packages and sales materials based on client feedback.
• Feed commercial insight back into the business to help shape new features, packages, sponsorship ideas and product development opportunities.
• Maintain an accurate sales pipeline and forecasting via CRM.
• Track performance against KPIs and revenue targets.
• Provide regular sales updates and commercial insights to the Publisher.
• Represent the business at industry events, trade shows and networking opportunities.
• Build a strong personal network within the design, architecture and hospitality sectors. About You We are looking for someone with:
• Proven success in a senior B2B media sales or partnerships role, ideally within media, publishing, events or a related commercial environment.
• A strong track record of new business development and revenue growth.
• Experience selling integrated media solutions across digital, print and events.
• Experience developing and growing strategic client relationships and commercial partnerships.
• Confidence engaging with senior client stakeholders and decision-makers.
• Strong presentation, negotiation and closing skills.
• The ability to create tailored, multi-platform commercial proposals based on client objectives.
• A commercially focused, target-driven and self-motivated approach.
• Strong account management skills with the ability to identify upselling and cross-selling opportunities.
• Experience managing a sales pipeline and forecasting through CRM systems, ideally Workbooks or similar.
• Excellent communication and relationship-building skills.
• A genuine interest in design, architecture, hospitality and the wider creative industries.
• The ability to work independently while collaborating effectively with editorial, marketing and events teams. What's in It for You?
• Competitive base salary plus uncapped commission, with the opportunity to directly influence your earnings through commercial performance.
• The opportunity to work across established and respected B2B media brands.
• Significant autonomy to drive sales performance, develop new revenue streams and shape client relationships.
• The opportunity to sell across a diverse portfolio of digital, print, content, sponsorship and live-event products.
• The ability to develop long-term commercial partnerships with leading businesses across the hospitality, design and architecture sectors.
• Hybrid working with flexibility to work remotely alongside time in the Hertfordshire-based office.
• Company events and opportunities to build relationships across the wider business.
• Free onsite parking.
• Access to industry events, trade shows and a strong professional network.
• The opportunity to represent established brands across the hospitality, design and architecture community.
• A supportive and collaborative team environment with the autonomy to make a genuine commercial impact. This is an excellent opportunity for an ambitious B2B media sales professional looking to take ownership of commercial growth across established hospitality and design brands, while developing new revenue opportunities and building significant long-term client partnerships.