Senior PR Manager - UK

Location: London, UK Reporting to: General Manager, UK Travel: 20–30%, including travel across the UK and to China 【About the Role】 We are looking for a Senior PR Manager – UK to lead PR and communications execution for Xiaomi EV in the UK market. Working closely with the General Manager, UK, and within the broader European PR strategy, you will be responsible for developing and executing the UK PR plan, building and maintaining relationships with local media, supporting localized PR and communications activities, and contributing to market entry and brand-building initiatives in the UK. 【Key Responsibilities】 UK PR Execution Develop and execute the UK PR plan within the framework of the overall European PR strategy. Lead the execution of UK communications initiatives, including product launches, brand activities, media drive events, and other PR projects. Plan, execute, and support localized PR and communications activities in the UK market. UK Media Relations Build and maintain relationships with leading UK automotive and technology media, as well as relevant KOLs and influencers across the UK automotive industry. Organize local media briefings, interviews, media drive events, and other media engagement activities across the UK. Manage the preparation, localization, and distribution of press releases and other media communications materials for the UK market. Media & Public Sentiment Monitoring and Crisis Support Monitor the media and public sentiment landscape in the UK and promptly escalate relevant negative or potentially sensitive developments. Support the General Manager, UK, in implementing crisis communications plans and response mechanisms. Prepare regular UK media and public sentiment reports, including weekly and monthly updates. Content Localization & Communications Materials Coordinate the localization and adaptation of PR materials to align with British English and the UK market. Support the development and review of UK social media content from a PR and communications perspective. Work closely with the Head of Marketing, UK, to ensure consistency and alignment between PR and marketing communications. Qualifications 【Required Qualifications】 8–10 years of experience in automotive PR, communications, or brand communications, including at least 5 years of experience working in the UK market. Professional fluency in English, with excellent written and verbal communication skills and a strong understanding of UK media styles and communications practices. Strong understanding of the UK automotive media landscape, including leading automotive media outlets and relevant media practices. Demonstrated experience in automotive PR execution, with the ability to independently coordinate and deliver UK market PR projects. Strong execution capabilities and cross-cultural communication skills. 【Preferred Qualifications】 Experience supporting PR and communications activities for Chinese brands entering the UK market. Established relationships with automotive media or relevant KOLs across the UK. Experience in the new energy vehicle (NEV) industry. Statement：

• By applying for the job, you acknowledge that you have read and accepted the privacy policy:
• Data Controller: The corresponding entity within Xiaomi (namely, Xiaomi Retail Germany GmbH or Xiaomi Technologies Limited, as applicable considering the region of the position you are applying for.
• Purpose: Your personal data will be processed for the purpose of evaluating and managing your job application.
• Retention: As a general practice, your data will be kept for one year for these purposes unless a different retention period is required by applicable law. We encourage you to keep it updated, as it may be used to share future job openings that match your profile and may be of interest to you.
• Legal Basis: Data subject's consent.
• International Transfers: Processing your job application may require the transfer of your personal data to other regions (for example, Chinese mainland). If this occurs, Xiaomi will implement appropriate safeguards in accordance with applicable rules on international data transfers to ensure that your personal data is processed securely.
• Data subject rights: You may exercise your data protection rights (access, rectification, erasure, etc.) and contact our Data Protection Officer via our platform: https://privacy.mi.com/support/?locale=en
• Additional Information: https://privacy.mi.com/HR/enGB/