B2B SEO Copywriter

About us Waypoint is a digital marketing agency based in Winchester, Hampshire. We work with clients across manufacturing, industrial, education, property and professional services, on subjects that are genuinely technical, not generic product copy. The role We're looking for a copywriter who can produce content across our client portfolio and write with SEO and AEO (AI answer visibility) in mind. Content planning happens in partnership with AI tools, so you'll be shaping and refining that output as much as writing from a blank page. Success here looks like technical B2B content that reads credibly to an expert audience while performing in both traditional search and AI-generated answers, delivered reliably without heavy oversight. What you'll do

• Produce content: blog posts, case studies, award submissions, sales materials and ebooks
• Research and translate technical, niche B2B subject matter into clear, credible copy
• Write, edit and maintain website copy, including working in client CMS platforms where required
• Develop and manage content plans using AI tools as part of the process, shaping and editing AI-assisted drafts rather than just generating first drafts
• Apply SEO and AEO principles directly to that content: keyword and topic research, on-page structure, and formatting for both organic search and AI-summary visibility What we're looking for
• Proven, demonstrable track record in B2B copywriting/content
• Strong editorial judgement, able to shape and fact-check AI-assisted drafts, not just accept them
• Confident working with AI tools as part of a content workflow (full training provided on our specific setup and tools)
• Experience writing and maintaining website copy, including CMS experience
• Comfortable getting genuinely fluent in technical, industrial subject matter
• Based within commuting distance of Winchester for monthly in-person time; remote otherwise Commitment: Freelance, on demand; hours will flex up and down with client demand, roughly 40 hours a month as a guide

Reports to: Managing Director To apply: Send your CV along with writing samples or a portfolio link via LinkedIn.