Senior CRM and Lifecycle Marketing Manager

Senior CRM & Lifecycle Marketing Manager (Dynamics 365) | Hybrid, London| £55,000 – £65,000 A growing business services group is seeking a Senior CRM & Lifecycle Marketing Manager to build its Microsoft Dynamics 365-powered engagement engine across a portfolio of B2B businesses. This is a chance to turn data, automation and customer insight into real commercial growth. The role:

• As Senior CRM & Lifecycle Marketing Manager, you will design, build and optimise data-driven customer journeys that drive lead generation, conversion, engagement and cross-sell revenue across the group's portfolio
• Act as the subject matter expert for Microsoft Dynamics 365 Customer Insights & Marketing
• Build automated nurture journeys, trigger-based campaigns, lead scoring models and sales enablement workflows within Dynamics 365
• Own the end-to-end customer lifecycle strategy, from first engagement through to retention, referrals and advocacy
• Design scalable journey architectures that can be adapted across multiple portfolio businesses
• Create audience segmentation using firmographic, behavioural and intent data to personalise email, SMS, landing page and event activity
• Partner with sales leadership to improve MQL to SQL conversion, opportunity progression and win rates
• Establish lifecycle reporting, dashboards and testing programmes to drive continuous optimisation
• Maintain journey governance, data quality and campaign standards About you:
• Hands-on Microsoft Dynamics 365 experience, specifically Customer Insights and Dynamics Marketing, is essential
• 5+ years' experience in CRM, lifecycle marketing, marketing automation or customer journey management
• Proven track record building complex B2B customer journeys and nurture programmes
• Strong understanding of lead management, pipeline generation and B2B buying journeys
• Experience working closely with sales and revenue teams
• Background in professional services, PE-backed or B2B services businesses is desirable
• Knowledge of Power BI is a plus
• Commercially driven, analytical and naturally curious
• Process-oriented yet creative, and collaborative across marketing, sales and technology Salary and benefits:
• £55,000 – £65,000 per annum plus benefits If you are an experienced Senior CRM & Lifecycle Marketing Manager with Dynamics 365 expertise looking for your next opportunity, please submit your CV today.
• Seeker Recruitment is acting as an employment agency for this role.*