UGC Strategist

UGC Strategist | Paid & Organic Creator Management Join a fast-growing, VC-backed challenger brand in the women's health and wellness space as they scale their creator-led marketing engine. This is a hands-on strategist role for someone who lives and breathes UGC - combining a sharp eye for what makes content perform with the ability to manage a growing roster of creators across paid and organic channels. Key Responsibilities

• Own the end-to-end UGC strategy across paid and organic - from creator sourcing and briefing through to content delivery and performance tracking
• Manage relationships with a roster of creators, negotiating deliverables, usage rights, and turnaround timelines
• Identify emerging creators, formats, and cultural moments worth testing ahead of the curve
• Translate paid creative learnings into organic content strategy and vice versa, maximising output from every asset
• Partner closely with the wider creative and performance team to brief, review, and iterate on creator content at pace
• Track and report on UGC performance (hook rate, CTR, CVR, engagement) to continuously sharpen the creator strategy Skills & Experience
• Proven experience running UGC or creator programmes, ideally spanning both paid and organic use cases
• Strong track record sourcing, briefing, and managing relationships with content creators at scale
• Comfortable working with performance data to inform creative and creator decisions
• Experience working within a fast-paced, high-growth consumer brand or agency environment
• Excellent communication skills - confident negotiating with creators and briefing internal stakeholders alike Personal Attributes
• Genuinely plugged into culture, creators, and what makes content resonate
• Highly organised, able to manage multiple creator relationships and deadlines simultaneously
• Commercially minded, with an instinct for what drives performance as well as engagement
• Motivated by purpose-led, mission-driven brands Salary & Benefits
• £40,000-£50,000
• Genuine ownership of a growing, business-critical function
• Direct exposure to both the creative and performance sides of the marketing engine
• Join a mission-led brand at a high-growth stage Location & Workplace Policy
• Based in London
• 4 days per week in-office, with 1 day flexible/remote If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk