General Manager

WHO WE ARE Ding is the global leader in cross-border value transfer. Since 2006, we've moved more than $6BN across borders, putting money directly into the hands of diaspora communities so they can support the families they left behind. Today, we operate in 160+ countries, partner with 600+ mobile operators, and serve some of the world's most underserved markets with technology that is fast, reliable and genuinely life-changing. We're headquartered in Dublin and built by a team of 200+ people spread across the globe, engineers, operators and product thinkers who believe that moving value across borders should be as simple as sending a message. We move fast, build with purpose, and hold ourselves to four values:

• We're Here to Make a Difference
• We are Thinkers, Linkers & Doers
• We Win Together
• We Imagine Boldly & Build Fast THE ROLE JOB TITLE: General Manager – (Caribbean) LOCATION: London, UK (3 days per week in the office) TYPE OF CONTRACT: Permanent, Full-Time SALARY RANGE: Up to £110,000 + bonus We are seeking a highly commercial and entrepreneurial General Manager (GM) to lead a cluster of country markets. The GM will have full P&L responsibility, accountable for driving growth in transactions, deepening local market penetration, optimising gross profit, and unlocking new market opportunities within their region. This role requires a strategic yet hands-on leader, comfortable managing diverse partnerships, building and executing growth strategies, and collaborating cross-functionally with central teams. WHAT YOU'LL DO Key Objectives
• Transaction Growth and gross profit growth — the two numbers this role is judged on.
• On-the-ground (OTG) activation as the primary growth lever — street-level and community activation that gets new users transacting, not just aware.
• Successfully launch and scale new markets within the cluster.

Key Responsibilities OTG Activation

• Runs ground activation personally — designs the local activation plan, gets hands-on with execution (crews, partners, companies, on-the-ground events), and fixes what isn't working in real time rather than waiting for a quarterly review.
• Builds distribution beyond the obvious — retail, digital, and community partnerships that get Ding closer to where diaspora customers already are. P&L and Market Expansion
• Identify and launch new country markets in the cluster, overseeing go-to-market execution and early growth acceleration.
• Own the P&L for the cluster of countries, delivering revenue and gross profit targets.
• Monitor performance through KPIs, market insights, and competitor intelligence, making data-driven decisions.
• Provide leadership, guidance, and accountability across local teams and cross-functional stakeholders. Growth Strategy & Execution
• Design and implement pricing, discounting, and promotional strategies, including structured testing to optimise conversion and margin.
• Partner with Marketing teams to plan and optimise paid search campaigns, ensuring ROI and alignment with local customer insights. Commercial & Partnerships
• Build and manage partnerships with Mobile Network Operators (MNOs), driving supply, promotional strategy, and joint business planning.
• Develop and scale distribution partnerships across retail and digital channels, including sourcing and vouchering products.
• Negotiate commercial terms and secure competitive advantage in the market. WHAT ARE WE LOOKING FOR
• Proven track record in general and /or country market management, commercial leadership, or regional P&L ownership.
• A track record of building or running something with limited resources and making it work.
• Direct, specific evidence of running ground-level marketing or activation that moved a real number — not just overseeing an agency that did.
• Entrepreneurial mindset: hands-on, solution oriented, thrives in fast-paced, growth-driven environments.
• Strong leadership capabilities with the ability to influence cross-functional teams (Marketing, Product, Pricing, Supply).
• Experience owning the commercial strategy for the Caribbean.
• Direct evidence of negotiating budget or co-funding out of a partner.
• Analytical and data-driven, with expertise in pricing strategy, promotions, and marketing optimisation.
• Experience in telecoms, digital products, consumer services, or adjacent industries preferred. YOU WILL LOVE WORKING AT DING IF
• You want your work to mean something. We move real money for real people — families sending support across borders and communities staying connected.
• You thrive with ownership, not instruction. At Ding, you'll shape the work, not just deliver it.
• You're energised by complexity and excited by international growth at scale.
• You enjoy combining creativity, performance marketing and data-driven decision making.
• You want to work with people who are collaborative, direct and genuinely supportive.
• You're excited by the intersection of paid media, automation and AI-powered workflows. LIFE AT DING We're building something that genuinely matters and we want the environment to reflect that. You'll get real ownership from day one, work with a diverse global team across 25+ nationalities, and be part of a culture that is high-performance without being high-ego. Beyond the work itself, we've designed our benefits around flexibility, longevity and genuine quality of life: ✦ YOLO Days & Dingversary Leave ✦ Hybrid working — Dublin HQ + WFH ✦ Work Abroad Programme (30 days/year) ✦ Pension & private healthcare ✦ Wellness programme & regular events ✦ Learning & development support ✦ A mission you can be proud of ✦ A genuinely global team & culture EVERYONE'S WELCOME HOW TO APPLY Apply directly through the link in this posting. Our recruitment process includes:
• First Interview with Senior HR Manager – assess the cultural fit and background check.
• Interview with CMO, GM & CFO – assess the candidate's commercial acumen alongside his P&L capabilities and strategy
• Case Study
• Interview with CEO
• 30 minutes interview with CFO
• Present case study