Digital Communication Manager

As brand leader, the Silver Spoon Company is the first choice for everyone's baking and sweetening needs with an extensive range of baking brands, sugars, sweeteners and treats. Part of Associated British Foods, a diversified international food, ingredients and retail group, Silver spoon is a name you can trust & we are as passionate about our people as we are about our products. To find out more about The Silver Spoon Company please visit our website: www.silverspoon.co.uk At The Silver Spoon Company we have a portfolio of icon brands including Silver Spoon, Allinson's, Billington's, Askey's and Crusha and we have strong ambition to drive growth in the Home Baking, Sweetening and Dessert Sauces categories. THE ROLE: Lead social across Silver Spoon, Billington's, Allinson's, Nourishd and Crusha - setting strategy with agencies and creators while also filming, editing and posting in-house. The role blends strategic leadership with hands-on content, using responsible AI to increase pace, creativity and effectiveness. What you'll do:

• Social strategy & planning - own portfolio strategy, calendars, approvals and posting, protecting brand voice and legal standards.
• Creators & agencies - manage nano-creator activity and usage rights, lead the content agency day to day and direct studio shoots.
• In-house content - film, edit and publish social-first content for TikTok, Instagram and Facebook, including fast reactive and trend-led edits.
• AI-enabled innovation - champion responsible AI across ideation, creation and optimisation, turning experiments into repeatable ways of working.
• Community & commerce - work with Customer Services on communities and reputation risk, and create content for TikTok Shop, Amazon and shopper activity. What you'll bring:
• Minimum 3 years leading social and content for consumer brands or in a fast-moving agency.
• A strong portfolio of social-first content you have personally filmed and edited.
• Experience managing creators and agencies, from briefs and negotiation to approvals and usage rights.
• Confidence directing shoots and giving clear, constructive creative feedback.
• Practical experience with generative AI and AI-assisted creation or editing tools.
• Strong grasp of short-form video, social trends and performance data, with sound judgement on brand safety, disclosure, copyright and data protection. How you work Creative and culturally curious, hands-on across strategy and creation, commercially minded, organised across multiple brands and partners, and responsible in how you apply new AI tools. Tools you'll use Meta Business Suite, TikTok (TikTok Shop desirable), CapCut, Adobe Creative Cloud or Canva, Copilot, ChatGPT or Firefly, plus scheduling, listening and creator-management platforms. A marketing, digital or communications qualification is an advantage but not essential.