Performance Manager

We're looking for a Performance Marketing Lead for a DTC scale-up to own budget allocation, multi-channel growth, and acquisition strategy across key European markets. In this role, you'll bridge data and creative strategy—scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact business growth. What you'll do:

• Own European Growth: Lead end-to-end acquisition plans across Meta, Google, TikTok, and Programmatic networks.
• Bridge Data & Creative: Work with Creative teams to build high-converting briefs and rapid testing roadmaps.
• Diversify & Scale: Expand into Creator/Affiliate ecosystems (Spark Ads, UGC, Partnerships) to reduce channel reliance.
• Drive Commercial Impact: Connect performance metrics directly to CAC, Revenue, and Contribution. What you bring:
• Hands-on experience in paid App & Web acquisition for DTC/eCommerce.
• Deep knowledge of attribution (AppsFlyer, GA4), incrementality, and automated bidding.
• Exposure to leveraging AI tools for optimization and reporting workflows. Ready to bring your playbook and make an immediate impact? This role will be based 3 days per week in their London office.