Digital Analyst

Application Deadline: 12 October 2026 Department: Fundraising Location: Great Ormond Street Hospital Children's Charity Compensation: £42,770 / year Description Are you a hands-on Digital Analyst who knows your way around GA4 and Google Tag Manager and enjoys turning data into action? Great Ormond Street Hospital Charity is looking for a Digital Analyst to own the day-to-day delivery of digital analytics for Fundraising. You'll make sure we're measuring the right things, understand how our digital activity is performing and help teams turn insight into better decisions. You'll be comfortable getting into the technical detail of tracking and data, while also working with senior stakeholders to explain what you're seeing, influence decisions and recommend what we should do next. Salary The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate. Key Responsibilities

• Own day-to-day digital analytics for Fundraising across campaigns, websites and supporter journeys.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking is accurate and useful and lawful.
• Work with Fundraising and Marketing teams to measure campaigns, understand performance and identify opportunities to optimise.
• Analyse digital supporter behaviour to understand what drives engagement, conversion and retention.
• Build clear dashboards and reporting that help colleagues make informed decisions.
• Present insight and recommendations to stakeholders at all levels, using evidence to influence and challenge where needed.
• Plan and evaluate A/B and multivariate tests to improve digital performance.
• Work with developers, agencies, Technology and Data colleagues to implement tracking and connect digital insight with wider supporter data. Skills, Knowledge And Expertise
• Strong, recent hands-on experience with GA4 and Google Tag Manager, including implementing and troubleshooting tracking.
• Strong technical understanding of digital analytics, including tagging, event tracking, attribution and data quality.
• Experience using SQL to interrogate and analyse data.
• Experience using JavaScript and HTML within Google Tag Manager.
• Experience analysing digital campaign, website or customer/supporter behaviour and turning findings into action.
• Good understanding of digital marketing channels, including paid media, email, social and organic search.
• Strong stakeholder management and influencing skills, including confidence presenting to senior stakeholders.
• Experience creating dashboards and data visualisations.
• A curious, collaborative approach and the confidence to ask why, not just report what happened. This is an opportunity to own digital analytics for Fundraising while staying hands-on, using your technical expertise to help us understand our supporters, improve performance and make better decisions. DBS - note a basic DBS check is required for this role. How To Apply Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. Closing date: 12th October 2026 Applications will be reviewed on an ongoing basis and we reserve the right to close the roles prior to the closing date should suitable applicants be found. Benefits
• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.