PPC Account Manager

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels. Key Responsibilities

• Create multi-channel strategies aligned with diverse client growth business goals.
• Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
• Optimise daily budgets across diverse portfolios to maximise client return on investment.
• Conduct A/B testing on ad copy, landing pages, and audience segments.
• Lead client communication via regular performance calls, emails, and strategy reviews.
• Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
• Analyse performance data to find conversion bottlenecks and scale winning campaigns.
• Audit existing accounts to identify waste and discover new growth opportunities. Required Experience & Skills
• 2–4 years working inside a digital marketing agency.
• Proven ability to manage multiple client accounts simultaneously.
• Experience meeting tight deadlines and shifting priorities quickly.
• Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max
• First-class client facing skills
• A strategic approach to building client relationships and revenue driven Paid Media campaigns
• Expert execution of Facebook and Instagram conversion-focused campaigns.
• Proficient setup and optimisation of Bing search campaigns.
• Practical experience managing ads on LinkedIn, Pinterest, or TikTok. Preferred Experience
• Google Ads Certifications (Search, Display, Measurement, Shopping).
• Meta Certified Digital Marketing Associate or Media Buying Professional.
• Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).