Product Manager
InaraContract Product Manager – Marketing Technology / Platform Migration Circa £425 per day | Inside IR35 | 6 months | Hybrid | Central London I'm working with a leading consultancy who are looking for an experienced Product Manager to join a major digital transformation programme for a large UK organisation. This is a hands-on product role focused on the migration of a marketing automation platform, moving from Emarsys to Klaviyo and helping ensure the transition is delivered smoothly without disrupting critical marketing activity. You'll sit at the intersection of Product, Marketing, Technology and external delivery teams, owning the roadmap and helping turn complex business and technical requirements into a clear delivery plan. What you'll be doing
- Owning the product roadmap for the phased Emarsys → Klaviyo migration
- Managing scope, priorities, dependencies, milestones and success measures
- Working with Marketing and business stakeholders to understand existing campaigns, customer journeys, use cases and platform capabilities
- Translating requirements into clear, development-ready work for delivery teams
- Working closely with Technology teams around architecture, integrations and data flows
- Supporting end-to-end data integration across each phase of the migration
- Coordinating with internal teams and external vendors throughout the transition
- Supporting the onboarding of business users onto the new platform
- Helping ensure critical BAU marketing activity continues throughout the migration
- Supporting governance, senior stakeholder updates and key delivery decision points
- Working with the existing platform/vendor team to ensure effective knowledge transfer and legacy platform off-boarding What we're looking for
- Proven experience as a Product Manager within marketing technology, CRM, customer engagement or a similar environment
- Previous experience delivering an email marketing / marketing automation platform migration
- Strong understanding of marketing orchestration, customer journeys and campaign execution
- Experience owning and managing a product roadmap
- Strong understanding of data integrations and working with technology teams
- Excellent stakeholder management skills, from detailed conversations with developers through to senior leadership
- Comfortable operating in a complex, fast-moving environment with multiple internal and external stakeholders
- Technology experience Emarsys and/or Klaviyo experience would be highly beneficial, particularly if you've been involved in implementing or migrating either platform. Experience with the wider marketing technology ecosystem would also be valuable, including:
- CDP / customer data platforms
- Marketing automation
- Customer journey orchestration
- Salesforce Marketing Cloud
- Customer data and platform integrations You don't need to have experience with every platform listed, the key requirement is having genuinely delivered marketing technology/platform migration work.
- Central London – Oxford Street area
- Hybrid working
- £425 per day
- Inside IR35
- 6-month contract If you're a Product Manager with experience across marketing technology, customer engagement platforms or platform migrations, I'd be keen to hear from you. Drop me a message or apply below.
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