Country Manager

David Kennedy Recruitment is working with an innovative global Customer Experience company currently looking to hire a Country Manager for New Zealand to join their growing international team.

Position: Country Manager

Location:Remote, New Zealand

Employment type: Full-time

DUTIES AND RESPONSIBILITIES:

• Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand
• Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities
• Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences
• Oversee performance-based marketing channels in collaboration with internal teams and external agencies
• Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners
• Manage agency selection processes, commercial negotiations, and external partnerships
• Take ownership of annual marketing plans, budgets, targets, and overall market performance
• Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement
• Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives
• Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards
• Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.

REQUIREMENTS:

• Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry
• Minimum 3 years of experience within the B2C online gaming industry in New Zealand
• Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market
• Strong understanding of the New Zealand advertising, media, and marketing landscape
• Experience managing relationships with media agencies, media owners, creative agencies, and production partners
• Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery
• Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation
• Experience leading and developing teams, including recruitment, training, mentoring, and performance management
• Strong commercial awareness with a data-driven and results-oriented mindset
• Excellent communication, stakeholder management, and negotiation skills
• Ability to work autonomously while collaborating effectively with cross-functional international teams
• Strong understanding of compliance requirements and responsible advertising practices within regulated industries.

OFFER:

• Opportunity to lead and shape a strategically important market within a rapidly growing international organisation
• High level of ownership and autonomy with the ability to make a direct business impact
• Exposure to large-scale brand development and acquisition marketing initiatives
• Collaborative and fast-paced international work environment
• Professional growth and leadership development opportunities
• Dynamic culture focused on innovation, growth, and performance excellence.