Sales Manager - Software Edtech

Sales Manager Berkshire | Hybrid – 3 days per week £100,000 OTE + great Benefits Certus Recruitment is working with an established and growing B2B SaaS/technology business looking for an experienced Sales Manager. This is a people-focused leadership role with responsibility for retention, renewals and expansion revenue across an established customer base. You'll coach and develop Account Managers, improve commercial performance and create a more proactive, data-led approach to upselling, cross-selling and account growth. The Role

• Lead, coach and develop an existing sales team
• Drive renewals and expansion revenue
• Improve account planning and proactive customer engagement
• Coach Account Managers on upsell and cross-sell opportunities
• Use CRM and performance data to identify growth opportunities and churn risk
• Run effective 1:1s, coaching sessions and development plans
• Improve forecasting, pipeline visibility and sales discipline
• Identify opportunities to improve processes, automation and productivity
• Manage performance and support the team through change Success is measured through team performance and customer growth rather than an individual sales targets. You'll ideally have:
• 5+ years' B2B sales experience, ideally within SaaS, software, technology, business services, HR, training or L&D
• A track record of driving retention, renewals, upsell and cross-sell
• Strong coaching and people leadership skills
• Experience using CRM and data to drive commercial decisions
• Strong forecasting and performance management capability
• The confidence to coach salespeople through live opportunities and customer conversations
• Experience managing hybrid sales teams The Opportunity Join an established technology business with a strong customer base and take ownership of a team with significant potential for further commercial growth. The focus is simple: retain great customers, identify expansion opportunities and develop a high-performing sales team. £100,000 OTE (£55,000 base + highly achievable variable), plus a strong benefits package and ongoing development. If you're an experienced sales leader who enjoys developing people and driving revenue from existing customers, we'd like to hear from you. Certus Recruitment Group has 25 years' experience connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC.