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Major Players

German-Speaking Content Creator London (Hybrid) | £40K Are you a natural on camera, fluent in German, and obsessed with what makes an ad stop the scroll? A fast-scaling D2C brand is expanding into the DACH region and wants a German-speaking creator to lead its local voice. This is part content creator, part creative strategist. You'll front the brand's German-language ads, shape the scripts and concepts behind them, and make sure everything going live in German feels native rather than translated. Key Responsibilities

  • Write, concept and appear on camera in German-language paid social ads across Meta, TikTok and YouTube, from short punchy hooks through to longer-form scripts
  • Source, brief and manage German-speaking UGC creators, and give feedback grounded in performance data and brand guidelines
  • Brief video editors and designers on German-language creative and review their output for cultural and linguistic fit
  • Act as final sign-off on German-language ad creative before launch
  • Partner with the creative strategy team to take winning concepts from other markets and adapt them for a German audience
  • Keep a close eye on German consumer culture, social trends and competitor activity across DACH Skills & Experience
  • Native or fluent German, with confidence speaking on camera and writing original copy
  • A strong content creation background, whether as a UGC/TikTok creator, in an in-house social role or within a performance marketing team
  • A good instinct for copywriting and for what makes an ad perform, not just look good
  • Experience briefing or managing creators is a big plus
  • Bonus: existing relationships with German-speaking creators, editing/design skills, or comfort digging into ad account data Personal Attributes
  • Confident, natural and engaging on camera
  • Self-starting and comfortable taking a brief from idea to delivery
  • A sharp eye for brand consistency and detail
  • Collaborative and communicative across internal teams and external creators
  • Thrives in a fast-paced, ever-changing scale-up environment Location & Workplace Policy
  • Hybrid working, with 3 days a week in a central London office
  • Open to UK-based candidates and those willing to relocate to London
  • Visa sponsorship can be considered for the right candidate
  • Fast-growing team with new starters joining regularly If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk

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