Search Planner
at M&C Saatchi Group
Advertising Services
About the job
About Us
We are a leading performance marketing agency with a mobile-first legacy and a strong track record for delivering data-driven, ROI-focused solutions. Operating across continents, we pride ourselves on blending media strategy with creative excellence to drive impactful results for our clients.
Responsibilities
- Grow paid search activity for all APAC clients
- Conduct SEM audits on new clients and develop paid search proposals and plans
- Implementation of SEM strategy across APAC clients
- Ensure SEM best practices are in place
- Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client
- Deliver weekly reports and post campaign reports that include insightful learnings and actionable next steps
- Engage with clients on a regular cadence on search performance, areas of improvements and recommendations
- Test various automation tools and scripts to improve SEM performance or team efficiencies
- Support associate director with new business development efforts for clients looking for search strategy and expertise
- Provide direction to junior staff, managing their workload and providing support where needed
- Managing and developing direct reports
Requirements
- 3 + years experience in Paid Search Marketing within an agency
- Proficient Knowledge of:
- Google SEM
- Google SA360
- Google Ads Editor
- Apple Search Ads (bonus)
- Google Shopping (bonus)
- Adwords script (bonus)
- Knowledge of reporting tools; Hands on experience with MS Office a must, Experience with data visualization platforms such as Datorama a plus
- Highly numerate and an ability to analyze results and derive insights from data
- Good communication (both written and verbal) and people skills
- A desire to work in fast-paced, quickly changing, technology-focused industry
- Proven track record delivering on clients' KPIs
- Self- starter, committed to achieving results
- Ability to problem solve and proactively seek solutions that improve team efficiency
- Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast-paced environment
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
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