Training Manager

The Dealer Training & Development Specialist is responsible for designing, developing, delivering and evaluating training programmes to enhance the product knowledge, sales capabilities and customer service standards across the UK dealer network. The role supports the continuous development of existing dealerships, the successful onboarding of new dealer partners and the effective introduction of new products into the UK market. Working collaboratively with Sales, Product, Network Development and other relevant business functions, the role ensures that dealer personnel are equipped with the knowledge, skills and competencies required to represent the MG brand effectively, deliver a consistent customer experience and support commercial performance. The position combines structured training programme development, classroom and digital training delivery, practical dealership coaching and ongoing evaluation of training effectiveness. Responsibilities Training Needs Analysis & Planning

• Identify and assess training and development needs across the UK dealer network, taking into account product launches, dealership performance, operational requirements and business priorities.
• Collaborate with internal stakeholders and dealer management teams to identify knowledge gaps, skills deficiencies and opportunities for performance improvement.
• Develop structured training plans and programmes for new dealerships, newly recruited dealer employees and existing dealership personnel.
• Support the development and implementation of training initiatives aligned with national and regional sales objectives.
• Review dealer performance indicators, customer experience feedback and mystery shopping results to identify targeted training requirements. Training Programme Design & Development
• Design, develop and maintain engaging, effective and commercially relevant training programmes covering products, sales processes, customer experience and dealership operational standards.
• Develop comprehensive training materials, including presentations, training manuals, workbooks, digital learning modules, assessments and other supporting resources.
• Create and maintain product training content covering new vehicle launches, product specifications, key features, technologies, competitive positioning and customer-facing sales messages.
• Ensure training content remains accurate, relevant and consistent with MG brand standards and current product information.
• Apply appropriate learning methodologies and instructional techniques to accommodate different audiences, experience levels and learning requirements.
• Continuously review and improve training content based on business developments, learner feedback and training outcomes. Training Delivery & Facilitation
• Deliver high-quality training programmes through classroom sessions, virtual learning platforms, workshops and dealership-based training activities.
• Conduct product knowledge, sales skills and customer experience training for dealer sales teams and other relevant dealership personnel.
• Support new vehicle launches through structured product familiarisation and training programmes.
• Facilitate interactive learning sessions that encourage engagement, practical application and knowledge retention.
• Adapt training delivery methods and content to suit different audiences, dealership requirements and regional business needs.
• Ensure training sessions are professionally organised, effectively delivered and aligned with agreed learning objectives. Dealer Coaching & Performance Improvement
• Conduct dealership visits to provide practical coaching, targeted training and on-site development support.
• Work with dealership management and sales teams to identify opportunities for improving sales processes, product knowledge and customer engagement.
• Deliver focused coaching interventions to address identified performance gaps, including areas highlighted through customer experience assessments and mystery shopping results.
• Support dealerships in implementing consistent sales practices and customer service standards.
• Provide practical recommendations and follow-up support to encourage the application of training within day-to-day dealership operations.
• Work with regional sales teams to develop and implement targeted training interventions for dealerships requiring additional support. Training Effectiveness & Performance Evaluation
• Monitor and evaluate the effectiveness of training programmes through participant feedback, knowledge assessments and relevant performance indicators.
• Track training attendance, completion rates and learning outcomes to identify development priorities.
• Assess the extent to which training objectives have been achieved and identify opportunities for continuous improvement.
• Work with relevant stakeholders to evaluate the contribution of training initiatives to dealership capability, customer experience and sales performance.
• Prepare regular training activity reports, including programme delivery, participation, outcomes and recommendations.
• Maintain accurate and up-to-date training records and supporting documentation. Stakeholder Engagement & Cross-Functional Collaboration
• Establish effective working relationships with internal departments, dealership management teams and external training partners where applicable.
• Collaborate with Product and Sales teams to ensure training programmes reflect current product information, commercial priorities and market developments.
• Work closely with Network Development and regional sales teams to support dealer onboarding, capability development and performance improvement initiatives.
• Provide training expertise and support for relevant cross-functional projects and business initiatives.
• Act as a point of contact for dealer training enquiries, programme coordination and training-related development needs.
• Promote a culture of continuous learning, professional development and performance improvement across the dealer network Qualifications Qualifications & Experience Essential Requirements
• Proven experience in automotive product training, sales training or dealer network development within an automotive manufacturer (OEM), established dealer group or automotive training services provider.
• Strong understanding of automotive retail operations, dealership sales processes, customer experience standards and dealer performance indicators.
• Demonstrable experience in designing, developing and delivering structured training programmes.
• Experience delivering instructor-led training, workshops and virtual learning sessions.
• Ability to translate complex product information and business requirements into clear, engaging and practical training content.
• Experience working with multiple stakeholders and adapting training approaches to different business and operational requirements.
• Strong presentation, facilitation and communication skills. - Proficiency in Microsoft Office applications, particularly PowerPoint, Excel and Teams.
• Full and valid UK driving licence.
• Willingness and ability to travel across the UK as required. Desirable Requirements
• Relevant qualification in Learning & Development, Training, Education, Business or a related discipline.
• Professional training or coaching certification, such as CIPD, CTP or an equivalent qualification.
• Experience developing digital learning content or using Learning Management Systems (LMS).
• Experience supporting automotive new product launches and dealer onboarding programmes.
• Knowledge of the UK automotive retail market and emerging vehicle technologies, including electric and hybrid vehicles.
• Experience using training evaluation frameworks, learning analytics or performance measurement tools.