AI and Digital Marketing Apprentice

Join Hollywood Bowl Group as an AI & Digital Marketing Apprentice and gain hands-on experience in SEO, digital campaigns, website optimisation and AI, while studying towards a fully funded Level 4 Digital Marketing qualification.

What you'll do

Join Hollywood Bowl Group as our AI & Digital Marketing Apprentice and kick-start your career in digital marketing while gaining a fully funded Level 4 Digital Marketing Apprenticeship.

What you'll get

• Fully funded Level 4 Digital Marketing qualification
• Structured training, including AI-focused modules
• Protected study time and dedicated mentor support
• 22 days holiday, increasing with service
• 50% off food when working in centres
• 30% discount on food and drink for you and up to five guests
• Free monthly game vouchers
• Optional pension scheme
• Healthcare cash plan
• Employee Assistance Programme for you and your family
• Enhanced family leave benefits
• Long service awards
• Ongoing development opportunities
• £15 charity donation on completion of induction

The Role

Almost every booking we take starts online. This 18-month apprenticeship offers hands-on experience in a fast-paced marketing team, where you'll contribute to real projects that drive revenue while studying towards a recognised qualification.

Key Responsibilities

• Build and publish website pages and manage local listings
• Support customer journey mapping and website optimisation
• Identify opportunities to use AI across eCommerce activities
• Produce reports and analyse performance data
• Support marketing campaigns from planning through to delivery
• Assist with SEO and content optimisation
• Work with stakeholders across the business to deliver digital projects

What We're Looking For

• Passion for digital marketing, AI, eCommerce and technology
• Ability to work independently and manage priorities
• Strong communication and written English skills
• Good attention to detail
• Confidence using Excel or Google Sheets
• Curious, analytical mindset with an interest in customer behaviour
• Collaborative and proactive approach
• Ability to balance study and work commitments

Essential Requirements

• Level 3 qualification (A Levels, BTEC, T Level or completed Level 3 apprenticeship) or equivalent experience
• GCSE English and Maths at Grade 4/C or above

Desirable

• Experience managing a website, blog, social channel or online store
• Exposure to Google Analytics, CMS platforms, Canva, Adobe
• Creative Suite or basic HTML
• Experience using AI tools in work, study or personal projects
• Interest in hospitality, leisure or retail

Location

Based at our Hemel Hempstead Support Office, five days per week.

About Hollywood Bowl Group

Hollywood Bowl Group is the UK's leading family entertainment business, operating more than 75 centres across the UK under the Hollywood Bowl and Puttstars brands. We are committed to creating an inclusive workplace where everyone can thrive and make a contribution.

Salary dependent on experience.

Training

The course will be a mix of webinars and online courses, enhanced with real time on job training.

The training provider is Cambridge Marketing College.

There is 6 hours of off job training a week, and monthly progress reviews with a specialist mentor.

After the apprenticeship

We are passionate about internal development and hope to see an apprentice secure a permanent role within our marketing team during the duration of the course.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Administrative skills
• Logical
• Team working
• Initiative

Qualifications

• Essential: GCSE, English (grade 4/C)
• Essential: GCSE, Maths (grade 4/C)

About the employer

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with over 90 centres across the UK and Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

Apprenticeship details

• Course: Marketing executive (level 4), Sales, marketing and procurement
• Apprenticeship level: Higher (level 4)
• Training provider: CAMBRIDGE MARKETING COLLEGE LIMITED
• Expected duration: 1 Year 3 Months
• Hours: 35 hours a week. Working week: Monday to Friday, 9.00am to 5.00pm.
• Start date: 4 January 2027
• Positions available: 1
• Wage: £18,000 a year