Customer Strategy Lead

About the role I am working with a global consumer technology organisation looking to accelerate its direct-to-consumer (D2C) growth across Europe. Hiring for a Customer Strategy Lead to lead D2C customer strategy across owned and paid channels. You will develop new propositions for customer engagement, personalisation, retention and cross-selling, using data and marketing technology to drive CLV and business growth. This is a hybrid role (3 days in the office, 2 days WFH) based in the London area. This is a 12-month contract likely to extend. Key responsibilities:

• Develop and lead a European customer strategy and roadmap across owned and paid digital channels.
• Drive D2C sales, customer retention, repeat purchases and customer lifetime value.
• Develop customer propositions, personalisation strategies and cross-channel marketing programmes.
• Use customer data, analytics and audience insights to identify growth opportunities and build business cases for investment.
• Lead the rollout and adoption of customer programmes across multiple European markets.
• Work closely with senior stakeholders to align customer initiatives with wider business objectives.
• Manage agency and delivery partners to support strategic initiatives and programme execution.
• Champion experimentation, marketing technology innovation and continuous improvement. Your background:
• 10+ years' experience in customer marketing, digital marketing or a related field within a data-driven organisation.
• Strong experience across owned digital channels and multi-touchpoint customer journeys.
• Proven ability to translate customer data and insights into strategies that drive measurable commercial growth.
• Experience developing customer lifecycle, retention, cross-sell and personalisation programmes across multiple markets.
• Strong knowledge of marketing technology and campaign management platforms; Adobe Marketing Cloud experience is advantageous.
• Experience building business cases, securing stakeholder buy-in and leading strategic transformation.
• Strong senior stakeholder management, agency management and cross-functional collaboration skills.
• Excellent analytical, communication and storytelling skills, with the ability to turn complex information into clear recommendations.
• Comfortable operating at both strategic and hands-on levels in a fast-paced, changing environment. Please apply.