Creative Lead

About Us: Who is GBM Group I hear you ask? Well, you probably already know who we are without realising it! We own and operate a network of highly engaged youth communities on social media. We have numerous pages - including Great British Memes, That Girl Page, That Student Page, and more which across all social channels reach over 500 million people every month. The vast majority of our social following comes directly from our home market: the UK. At GBM, we take pride in what we do and make sure client needs are met while maintaining total authenticity for our nurtured communities. All campaigns receive meticulous care and attention to detail - nothing goes live unless the GBM team is 100% happy with it. So to sum it up for you: we are a fast-growing, chronically online team making organic and paid memes, video content, and culture-defining campaigns for the masses! Sound like a bit of you? Read on! The Role We're split into three core departments: Partnerships, Editorial, and Creative. Reporting directly to the Founder & CEO as one of three direct reports, you will sit within the Senior Leadership Team alongside the Director of Commercial Strategy and Editorial Lead. Together, you will define and drive the overarching creative vision for the business, champion award-winning ideas, and spearhead our highest-stakes brand pitches. This isn't a passive direction role - it's a hybrid of high-level strategic vision, team mentorship, and hands-on execution. You will directly lead and mentor a focused (and growing) creative squad of 4, guiding their day-to-day output while working collaboratively across the wider 20-person agency to turn raw sparks into high-impact campaigns that people actively share, not just scroll past. If you bring a minimum of 7 years of experience, a track record of winning big pitches, and an instinct for creating content that breaks the internet while delivering commercial results, this is your stage. Key Responsibilities: Vision & Executive Alignment

• Drive Strategic Vision: Partner directly with the CEO and Marketing Director to shape, evolve, and execute the long-term creative vision and identity for GBM Group and its client portfolio.
• Elevate Creative Standards: Champion award-winning, culture-first concepts that push boundaries, drive industry conversation, and set new benchmarks for social media marketing.
• Internal & External Ambassadorship: Act as a key creative spokesperson for GBM Group at industry events, awards, and high-profile partner activations. Team Leadership & Management
• Lead & Mentor: Manage, direct, and nurture the day-to-day output of designers, art directors, copywriters, and video producers, helping them grow their skills and execute at the highest level.
• Workflow & Quality Control: Monitor execution standards across all outputs, remove creative or process bottlenecks, and keep projects running on schedule, on budget, and on scope.
• Culture & Inspiration: Foster a collaborative, fast-paced environment where brave ideas are encouraged and execution is sharp. Pitches & Strategic Growth
• Own the Big Pitches: Lead creative strategy and concept development for major new business briefs, pitch proposals, and reactive commercial opportunities (RTBs).
• Client & Stakeholder Presentations: Confidently pitch big ideas directly to senior client stakeholders, brand partners, and agency leads, instilling total trust in our creative capability.
• Proactive Commercial Planning: Look ahead at cultural moments, calendar dates, and emerging trends to package up proactive campaigns for new and existing clients. Project Direction & Execution
• End-to-End Oversight: Oversee individual creative projects, digital assets, and integrated campaigns from initial ideation and script writing to final production and edit.
• Cross-Department Collaboration: Work fluidly alongside account managers, strategy planners, performance teams, and external production partners to align creative with business outcomes.
• Hands-on Production: Maintain a grounded, hands-on approach when needed - attending or running shoots, guiding edits, and ensuring content remains native, fast, and authentic to our channels. What We're Looking For
• Experience: Minimum 7+ years in a senior creative role (Agency or Publisher environment) with a proven track record of managing creative teams and winning major pitches.
• Track Record: Portfolio of award-winning or culture-defining social campaigns that demonstrate exceptional storytelling, viral reach, and commercial performance.
• Leadership & Vision: Exceptional leadership ability—proven experience managing designers, copywriters, and video editors while collaborating directly with C-suite executives.
• Deep Social Mastery: An innate understanding of UK youth culture, meme formats, algorithm nuances, and platform-specific trends across TikTok, Instagram, YouTube, Reddit, Snapchat, and Facebook.
• Hands-on Technical Fluency: Proficient in the tools of the trade (CapCut, Premiere Pro, Photoshop/Canva) with end-to-end understanding of social video production and editing.
• Pitch & Presentation Mastery: Charismatic presentation skills with a history of writing and pitching winning proposals directly to senior brand clients.
• Chaos with Purpose: An out-of-the-box thinker who knows when to be subtle, when to be fast, and when to cause a bit of internet chaos to command attention.
• Adaptability: A self-starter who thrives in a high-velocity, start-up environment where speed and quality go hand-in-hand. What Success Looks Like
• Creative Excellence & Impact: Consistently delivering award-winning campaigns that generate massive engagement, organic shares, and industry recognition across our 500M+ monthly reach network.
• Commercial Pitch Win Rate: Unlocking new revenue by conceptualising and pitching unbeatable creative proposals to tier-one brand clients alongside the leadership team.
• Team Growth & Efficiency: Cultivating a high-performing, inspired creative team with streamlined workflows, minimal bottlenecks, and consistently high output standards.
• Strategic Alignment: Working seamlessly with the CEO and Marketing Director and Editorial Lead to position GBM Group as the premier youth culture agency in the UK. How to Apply We'd love to see your CV, portfolio/showreel of award-winning or high-performing campaigns, plus a short video application where you can let your creative personality shine. Whether it's jumping on a trend, breaking down a pitch win, or putting together a fast-paced edit, show us what makes you the right person to lead our creative vision. No rigid rules - the bolder and more creative, the better! Email: george@gbmgroup.co.uk