Performance Marketing Manager

Performance Marketing Manager (FTC) Location: London (Hybrid – 4 days in office) Salary: ~£70,000 Why This Role? Are you a data-led paid media strategist ready to take full ownership of a £5m+ performance marketing budget ? We're looking for a commercially sharp Performance Marketing Manager to drive explosive growth and ROI across PPC, affiliates, retargeting, and display for a fast-paced multi-channel retailer. Reporting directly to the Head of Ecommerce, you won't just run ads—you'll lead high-impact testing, optimise multi-channel profitability, and directly shape our commercial success. The Impact You'll Make

• Drive £5M+ Paid Media Growth: Full strategy and execution ownership across PPC, affiliates, display, and retargeting to maximize profitability and ROAS.
• Master Optimization & Testing: Lead continuous, data-backed testing programs across feeds, assets, and targeting to boost ad visibility and CTR.
• Commercial Strategy & Insights: Turn deep analytics into actionable trade strategies, aligning paid activity with dynamic promotional calendars.
• Collaborate & Scale: Partner with trading teams, internal stakeholders, and external suppliers to land co-funded campaigns and data-sharing initiatives. What You Bring to the Table
• Proven Paid Media Track Record: Strong experience scaling high-budget performance campaigns (hands-on expertise with Google Ads is essential).
• Data & Analytics Mastery: Advanced command of Google Analytics, Excel, and attribution models to identify growth levers and fix underperformance fast.
• Commercial Acumen: Obsessed with ROAS/ROI, margin health, and managing heavy budget allocations.
• Affiliate & Partner Network Expertise: solid grasp of affiliate platforms, feed management, and digital tracking setup.
• Collaborative Mindset: Exceptional relationship builder skilled at bringing cross-functional teams along with your vision.