Senior Strategist

What you'll be doing:

• Lead strategic planning on assigned accounts, creating clear direction that helps deliver impactful creative work.
• Define objectives, success measures, and effectiveness frameworks that support strong business and campaign outcomes.
• Contribute to long-term strategic thinking across larger client relationships, partnering closely with senior strategy leaders.
• Develop insightful creative briefs that inspire teams and unlock powerful ideas.
• Analyse research, audience understanding, cultural trends, and market dynamics to uncover meaningful opportunities.
• Build trusted relationships with clients, helping them navigate business challenges and identify areas for growth.
• Collaborate with creative, account, and media teams to ensure strategic thinking remains consistent throughout execution. Skills we're looking for:
• Experience in a Strategist or Senior Strategist role within a creative, advertising, communications, or related environment.
• Strong strategic thinking skills with the ability to simplify complex information into clear recommendations.
• Confidence in developing and presenting strategic viewpoints to clients and colleagues.
• Experience creating creative briefs, strategic frameworks, and project roadmaps.
• Curiosity about people, culture, brands, and the factors that influence behaviour.
• A collaborative approach and the ability to build strong working relationships across disciplines.
• A passion for delivering work that creates measurable results while making a meaningful impact. Why join Publicis London? At Publicis London, you'll be part of a team that values curiosity, collaboration, and effectiveness. You'll have the opportunity to work on a diverse range of clients and challenges, contribute to internationally recognised creative work, and continue developing your strategic craft alongside some of the industry's leading talent.