Digital Marketing Manager

FRENCH SELECTION (FS) Digital Marketing Manager FMCG - Consumer / Food products Location: London Hybrid work 2 days a week in the office Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits Ref: 4339DM To apply using our preferred format, please visit French Selection website, see link below to the vacancies page, search job reference: 4339DM Website: www.french-selection.co.uk A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets Main duties: Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe. The role:

• Develop and deliver the digital strategy supporting both brand and business growth

• Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.

• Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.

• Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms -Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe

• Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase

• Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.

• Drive the use of new digital technologies and AI to improve marketing performance and efficiency

• Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.

• Track digital performance and results using insights to improve campaigns and demonstrate impact The candidate:

• Fluent in English (written and spoken) essential

• Fluent in Chinese / Mandarin or a European language beneficial but not a requirement

• Experience in digital marketing as well as leading a team essential

• Background within the FMCG industry highly sought after

• Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM

• Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.

• Experience managing agencies, media partners and external suppliers

• Excellent communication, interpersonal and stakeholder management skills

• Passion for food and the food industry

• • Must have the right to work in the UK The salary: between £50,000pa and £55,000pa depending on experience plus bonus and great benefits