Digital Marketing Manager

£55k - £65k | Hertfordshire This is a business built on precision. Skincare technology, treatment systems and results-driven aesthetics, sold into salons, spas and clinics who expect the same rigour from their marketing as they do from the products on their shelves. The digital function here doesn't shout. It builds trust, campaign by campaign, with an audience that can spot a weak claim from a mile off. For a marketer who wants ownership of strategy, not just execution, this is where that sits. Your New Role

• Own digital campaigns end to end, across website, search, email, social and paid advertising
• Set and manage the digital marketing budget against agreed commercial targets
• Run SEO from the ground up: keyword research, on-page work, technical fixes, content planning
• Build and launch paid social and Google Ads campaigns, then optimise them against real performance data
• Plan and write content across web copy, email, case studies, brochures and social, translating technical product detail into something people actually want to read
• Manage email marketing and automation, segmenting audiences across customers, clinics, practitioners and distributors
• Support product launches, exhibitions and webinars, working closely with Sales, Operations, Quality and Regulatory
• Manage external agencies covering paid social and website development
• Report on performance regularly: leads, traffic, conversion, ROI, and what to do next Your Talents You've delivered digital campaigns that moved commercial numbers, not just engagement metrics, and you're as comfortable in Google Analytics as you are briefing a designer. You write well, under pressure, across formats, and you understand SEO and paid media as two halves of the same job, not separate disciplines. Experience in a regulated or technical sector, medical aesthetics, healthcare, beauty or technology, would put you ahead of the field, though a sharp commercial instinct matters more than the sector on your CV. Why Apply This is a role with strategic ownership, not a seat in someone else's plan. You'll be building the digital function's shape and direction, working across an international commercial team, with exposure to product launches, events and a technical, innovation-led environment most marketers rarely get close to. For someone who wants their next role to sharpen their commercial edge, not just add another campaign to the portfolio, this is worth a serious look.