Commercial Manager, Consumer Healthcare - Hong Kong and Taiwan

at STADA Emerging Markets
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  1. Position Overview
  • Job Title: Commercial Manager, Consumer Healthcare (CHC) – Hong Kong & Taiwan
  • Company: STADA Pharmaceuticals (Asia) Ltd
  • Department: Sales & Marketing
  • Reports To: Commercial Lead
  • Location: Hong Kong + (Great Bay area)
  1. About STADA & Core Values At STADA, we are guided by our purpose of “Caring for People's Health as a Trusted Partner”. We choose growth over comfort and thrive through a value-driven corporate culture. As a member of our team, you are expected to live and breathe our four core values:
  • Integrity: Doing the right thing, even when no one is watching.
  • Entrepreneurship: Dreaming big, taking ownership, and making things happen.
  • Agility: Growing from changes and navigating challenges swiftly with an open mind.
  • One STADA: Leveraging the power of the team, working collaboratively, and simplifying communication to achieve collective success.
  1. Position Purpose The CHC Commercial Manager will drive business growth, marketing excellence, and digital transformation specifically for STADA's Consumer Healthcare portfolio in the Hong Kong market. In this role, you will manage established local hero brands—including Oilatum, Eurax, and Viscontour—while spearheading the launch and business case development for new brand expansions like Eunova B12 Plus. This position focuses heavily on designing and executing Online-to-Offline (O2O) promotional plans, optimizing e-commerce channels, leveraging generative AI and data analytics tools, and collaborating with distributors to maximize Hong Kong market share.
  2. Key Responsibilities A. Digital Marketing & O2O Strategy Execution
  • Brand Strategy: Lead annual commercial strategies and marketing initiatives for Hong Kong hero brands (Oilatum, Eurax, Viscontour).
  • New Product Launches: Mastermind the Hong Kong launch strategy for new product entries with a heavy emphasis on local e-commerce channel expansion and digital commercialization.
  • O2O Campaigns: Design, execute, and monitor integrated O2O (Online-to-Offline) campaigns to drive online traffic and optimize local offline retail conversions. B. Business Analysis & Portfolio Planning
  • Business Case Modeling: Develop robust business cases for new product introductions into Hong Kong, delivering accurate financial forecasting, demand evaluation, and ROI analysis.
  • Market Intelligence: Identify local health industry trends, explore digital/e-commerce marketplace opportunities, and structure future portfolio roadmap expansions for Hong Kong.
  • P&L Management: Manage Hong Kong CHC profit and loss (P&L) statements, ensuring highly efficient marketing and promotional resource allocations. C. Distributor & Regional Collaboration
  • Distributor Governance: Partner closely with key Hong Kong distributors to maximize local supply chain efficiencies, listing, and trade marketing results.
  • Agency Management: Direct external creative, media, and digital performance agencies to deliver high-converting promotional assets for the Hong Kong consumer base.
  • Regional Alignment: Act as the local market anchor to align Hong Kong strategies with regional/above-country teams, ensuring global compliance and cross-functional synergy.
  1. Qualifications & Requirements
  • Professional Experience: Minimum of 3+ years of brand management, commercial management, or trade marketing experience within the Consumer Healthcare (CHC), OTC, or FMCG sectors, ideally with a focus on the Hong Kong market.
  • Digital & AI Capabilities: Practical experience or strong familiarity with digital marketing, e-commerce frameworks, O2O operational systems, and modern AI productivity tools (e.g., generative AI for content production, automated workflow tools, data/predictive analytics).
  • Language Proficiency: Fluency in English and Mandarin (written and spoken) is required; proficiency in Cantonese is a strong advantage given the local Hong Kong market focus.
  • Core Competencies: Strong financial acumen (P&L management, business case modeling) combined with excellent communication, negotiation, and matrixed-team collaboration skills.
  • Note: By clicking the "Submit Application" button, you agree to allow STADA Pharmaceuticals (Asia) Ltd to collect and process your personal data for recruitment purpose.

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