Growth Marketing Manager

Our client, a leading global marketplace is looking for a Growth Marketing Manager to join their team. THE ROLE OF GROWTH MARKETING MANAGER:

• Build and maintain a long-term acquisition roadmap across all channels: paid search/social, SEO, AEO (Answer Engine Optimisation), programmatic, affiliates, creator-led, offline, and new discovery platforms.
• Define audience strategies, segmentation approaches, and growth hypotheses to expand reach and improve acquisition efficiency.
• Own channel mix decisions, budgeting and forecasting, and continuously rebalance based on performance.
• Explore opportunities to acquire users across all online and offline channels, using customer and industry data to identify, launch and measure campaigns
• Lead day-to-day execution of digital campaigns across paid channels, ensuring rapid iteration and learning.
• Use A/B and multivariate testing frameworks to optimise landing pages, messaging, bidding strategies, and funnel performance.
• Take overall responsibility for the Acquisition budget and ensure a strong ROI across all campaigns
• Work closely with the SEO & AEO Manager to deliver consistent growth across organic search and LLMs
• Show leadership and innovation in the adoption of AI to scale work and increase efficiency
• Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and AI/Search Engine shifts (SERP evolution, SGE, etc.), as executed by SEO & AEO Manager.
• Ensure the site is fully optimised for both traditional search and new generative AI discovery platforms.
• Define success metrics, build dashboards, and track performance across all acquisition channels.
• Analyse performance data and optimise the full acquisition funnel (awareness → conversion).
• Explore and implement new acquisition technologies (AI bidding tools, automation platforms, new ad formats, etc.). THE IDEAL CANDIDATE FOR THE GROWTH MARKETING MANAGER ROLE:
• Proven track record in acquisition, growth or performance marketing for a fast-growth tech company or online start-up.
• Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics.
• An innovator, using data to identify and launch new channels for customer acquisition
• Experience building acquisition engines from scratch or scaling channels rapidly.
• Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation
• A doer mentality — willing to dive into campaigns, dashboards, or experiments directly.
• Comfort with ambiguity and evolving priorities.
• Leadership experience, including managing and developing small performance-focused teams.
• Knowledge of the digital marketplace industry is a plus.