Brand Manager

A commercially focused Brand Manager role with real ownership, pace and opportunity to drive growth. The Advocate Group are supporting a fast-paced FMCG Food & Beverage business with a growing portfolio and multiple routes to market, where brand and commercial performance go hand in hand. You'll be planning and executing brand plans and across a portfolio of established and growing brands, working closely with Sales, Category and wider commercial teams to identify opportunities, deliver growth and bring new products to market. This is not a purely marketing-led role - you'll need strong commercial awareness, an understanding of different channels and customers, and the ability to turn insight and data into action. The role

• Own and deliver annual brand plans and longer-term growth strategies, aligned to commercial objectives.
• Drive brand performance across multiple routes to market and channels, identifying opportunities for growth.
• Use market, consumer, competitor and commercial data to shape decisions and recommendations.
• Lead NPD projects from concept through to launch, including pricing, positioning, launch and growth plans.
• Evaluate promotions and marketing activity, measuring performance, ROI and commercial impact.
• Monitor distribution, market share, brand awareness and consumer behaviour to identify opportunities and risks.
• Work closely with Sales, Export and Global Category teams to translate brand strategy into commercial execution.
• Manage budgets, forecasting and margin opportunities against agreed targets.
• Coordinate agencies, consumer research and wider marketing activity. About you
• Brand Management experience, ideally within food & drink.
• Commercially minded, with a strong understanding of how brands, customers, channels and sales performance connect.
• Strong analytical skills and confidence using market and consumer data to make decisions.
• Experience managing NPD from concept through to launch.
• Comfortable operating in a fast-paced, multi-channel environment where priorities can move quickly.
• Collaborative and influential, with the confidence to work across Sales, Category, Export and external partners.
• Highly organised, proactive and willing to take ownership. If you're a commercially driven Brand Manager who enjoys pace, variety and having a genuine influence on business growth, this is an opportunity worth exploring – so please apply or get in touch with John directly. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.