Product Marketing Manager - Gaming

Our client is a premier global interactive entertainment company and platform developer. Operating at the intersection of gaming, technology, and digital distribution, they connect millions of active players with top-tier game developers worldwide. As part of the core marketing team and reporting to the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialised go-to-market (GTM) plans for 3rd-party products. You will assist in relationship management for designated accounts and play a crucial role in project managing key release beats for products in your portfolio. This is a fixed-term contract for 6-12 months, paid via Limited Company (inside IR35). The rate is to be confirmed. Job Responsibilities:

• Build and project manage the tactical execution of GTMs by coordinating with multiple departments and marketing functions, including merchandising, social, PLM, and influencer management.
• Ensure execution of store channel support launches on time through copywriting support, asset coordination, team communication, and release management.
• Analyze the impact of various marketing campaigns and broader publishing events on player acquisition, engagement, and commercial business KPIs, providing feedback to external accounts where appropriate.
• Build relationships with key accounts to ensure priority marketing beats are recorded and tracked internally.
• Assist in departmental reporting and sharing of best-practice decks and post-mortems.
• Develop innovative and engaging marketing programs that encompass the entire player journey from user acquisition to retention and monetization.
• Approach plans with an international mindset to optimize product beats and leverage local support where appropriate.
• Manage a product's lifecycle throughout its campaign and make measurable, data-driven decisions to meet or exceed internal and external KPIs.