Marketing and Content Lead

Company Description Archie's London runs screen-free outdoor holiday camps for children in Battersea Park and Chiswick, alongside birthday parties, corporate activity days, and hosted family ski weeks in Courmayeur and Zürs am Arlberg. Everything we do comes back to one idea: get people off screens and into the outdoors. Our camps aren't sports drills on a pitch. They're den building, woodland games, mud, and children coming home tired and full of stories. We're small, founder-led and growing fast, with around 2,000 families on our list and camps that sell out most days in peak summer. Role Description We're looking for a Marketing & Content Lead to own our marketing and content outright. Not to execute someone else's plan, but to decide the direction and run it. Two days a week through the winter, with genuine scope to grow into full time across the summer season. Freelance, and flexible on how those days are shaped. What you'd own

• Instagram, our strongest channel by a distance. Strategy, posting, growth and community.
• Content creation. Filming and editing reels at camps, on ski weeks and at events.
• Paid advertising. Setting up, running and optimising campaigns across Meta and anything else worth testing.
• Email marketing to our family database.
• Campaign planning around each booking window.
• PR outreach to family, travel and lifestyle press. Winter (October to March) Promoting our family ski weeks, building the Easter and summer camp campaigns, getting paid ads properly set up and tested, and capturing content out on the winter trips. Summer (April to September) Filming at camps, running ads hard through the booking window, and posting reactively while camps are live. Qualifications
• A genuinely good eye. You can tell the difference between content that works and content that doesn't.
• Confident filming and editing short-form video. We have Canva and CapCut subscriptions, plus DJI Osmos and a camera.
• Comfortable running social accounts and understanding what makes something travel.
• Self-starting. You'll work alone a lot and nobody will check in daily.
• Organised enough to plan a campaign and hit a deadline.
• You get what we're about: outdoors, nostalgic, screen-free, muddy knees. Nice to have: Meta Ads experience, email marketing, PR outreach, photography, Adobe, and if you ski, that helps for the Alps trips. Experience matters less to us than taste and energy. Practical Freelance, £130 to £230 per day depending on experience, invoiced monthly. Work from home, ideally London based so we can meet up and you can get to camps occasionally. Enhanced DBS required, which we can arrange. The good bits
• We're a small, fun brand with lots of room for you to take things in your own direction. You'll be out at camps with the kids rather than stuck at a desk, and there's a decent chance you'll get out to the Alps with a camera.