Asia Ecommerce Director

Asia eCommerce Director | Premium Lifestyle | China + APAC | P&L Ownership | Team Leadership The Opportunity One of the world's most respected premium lifestyle brands is investing significantly in their digital and ecommerce capabilities across Asia. As they elevate the omnichannel journey for their discerning customers, they're seeking a strategic leader to define and drive ecommerce excellence across two of their most complex markets: China and Rest of Asia Pacific. It's an exciting time to shape the digital future of a brand with real equity and presence. The Role Reporting into the Head for the region, you'll own the ecommerce strategy across China and Rest of Asia Pacific, ensuring commercial success while preserving brand essence and equity. Your accountabilities include:

• Develop and execute marketing, digital sales and brand strategies across brand.com, major ecommerce platforms across North Asia (Tmall, Momo, Rakuten), Southeast Asia (Lazada, Shopee) and global marketplaces, navigating the distinctive dynamics of each region
• Deliver P&L results against established KPIs; own annual budgets and drive revenue maximisation across all channels and platforms
• Build and scale eCommerce business models, develop the technology roadmap, and own global project rollouts—prioritising initiatives that drive both sales and consumer engagement
• Lead and develop a mature, high-performing team; cultivate excellence, support business delivery and drive their personal growth The Ideal Candidate You're degree qualified with at least 12 years of Asia digital marketing and/or ecommerce experience with a global consumer brand. You've built and scaled eCommerce business models across owned channels (brand.com) and multiple third-party platforms including Tmall, Momo, Rakuten, Lazada, Shopee, Amazon and similar regional/global players. You understand the distinctive nuances of China versus broader Asia Pacific—and know how to navigate them simultaneously. You stay attuned to digital trends, combine sharp commercial acumen with creative thinking, and lead decisions with data. Most importantly, you've proven your ability to build and lead high-performing teams through growth and complexity. To Apply Please click Quick Apply to submit your application directly via LinkedIn. (EA License: 21S0597 ; Registration ID: R1107902)