VP Sales

Referment is working with a vertical software business that helps construction and infrastructure teams plan, communicate and track complex delivery work. The company has established teams in the UK and Australia and is now looking for a senior commercial leader to take full ownership of a regional go-to-market engine. You will lead sales, customer success and account management around one revenue number, covering new business, expansion and retention. This is a leadership role for someone who combines strategic judgement with hands-on coaching and can build the operating rhythm behind a multi-region, land-and-expand enterprise motion. The Role

• Own the regional revenue plan, sales playbook, forecasting cadence and performance standards.
• Lead and develop player-coach team leads and individual contributors across sales, customer success and account management.
• Work closely with the founders on commercial strategy, then translate decisions into clear execution across the team.
• Strengthen a land-and-expand approach that grows adoption from individual project teams into wider enterprise deployments.
• Identify what works in one region and turn it into repeatable practices that can be applied as the business expands. What We're Looking For
• Senior leadership experience scaling a multi-region go-to-market function in vertical software, including material growth through the £5–10m to £40m+ ARR range.
• A strong coaching orientation, with evidence of improving team leaders and individual contributors rather than relying on personal deal involvement.
• Experience with complex enterprise sales and land-and-expand motions in project-led customer environments.
• Ownership of revenue across acquisition, expansion and retention, supported by disciplined forecasting and operating cadence.
• Comfort working closely with founders in a direct, high-feedback environment and using modern AI-enabled tools to improve commercial execution. This could suit a VP Sales, Regional Revenue Leader or senior commercial director who has built repeatable enterprise growth in construction technology or another complex vertical SaaS market.