Paid Media Specialist - Performance Marketing

We're hiring a Paid Media Specialist to turn budgets into measurable growth for hospitality's boldest brands. MeMo is an integrated hospitality marketing agency. We're a full-service team - social, content, deign, PR, Influencer and digital all under one roof -0 working with names like Pizza Pilgrims, Mowgli, Roti King, Ole & Steen, Bancone and The Pig Hotels, alongside ambitious independents making their mark. It means our paid work never sits in isolation. You'll build performance campaigns that plug directly into brand, social and creative, turning great content into covers, bookings and revenue. We're looking for a performance marketer who thinks in numbers but understands brand, gets a genuine kick out of a well-optimised campaign, and knows how to squeeze every pound of a budget across paid social and paid search. This role reports to our Head of Digital. What you'll do

• Plan, build, launch and optimise performance campaigns across Meta, Google, TikTok & LinkedIn for a portfolio of hospitality clients
• Own budgets and targets end to end : pacing, bid strategy, audience building and creative testing to hit and beat ROAS, CPA and CPL goals
• Turn data into decisions: monitor performance daily, run structured A/B tests, and continually sharpen efficiency across every channel
• Own measurement and tracking : pixels, GA4, conversion APIs and attribution — so every campaign is provable and every insight is trusted
• Partner closely with Social, Creative and Client Services so paid, owned and earned all pull in the same direction
• Report clearly and confidently to clients, translating the numbers into insight, recommendations and next steps
• Stay ahead of platform changes, betas and new ad formats across all four channels What we're looking for
• 3–5 years in performance marketing : running paid social and paid search in an agency or brand setting, ideally hospitality, food, drink or lifestyle
• Hands-on expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager, with a track record of hitting performance targets
• Strong analytical instincts : comfortable with attribution, tracking setups and turning data into action
• Confidence owning client relationships and advising on paid strategy and budget allocation
• Commercially minded, detail-obsessed, and genuinely energised by performance Why Me:Mo?
• 30 days' holiday (inc. Bank Holidays), plus a paid birthday day off and Christmas closure
• Hybrid working — the Social & Creative team is in every Wednesday, flexible otherwise
• Dine at some of the best restaurants in the UK
• MeMoment monthly rewards, Summer Fridays, and two big annual socials Salary : £35,000-45,000 depending on experience