Digital Marketing and Content Manager

GVS Cosmo Cosmetics is looking for a talented, creative and results-driven Digital Marketing & Content Manager to help grow our cosmetics and personal-care brands throughout the UK. This is a hands-on part-time role combining content creation, social media management and performance-driven digital marketing. The successful candidate can be based anywhere in the UK and will work remotely. Products can be provided where required for the creation of original content. CONTENT CREATION & SOCIAL MEDIA

• Create engaging original content for TikTok, Instagram, Facebook and other digital platforms
• Film and edit short-form videos, TikToks and Instagram Reels
• Create product demonstrations, tutorials, promotional videos and lifestyle content
• Produce high-quality product photography and videography
• Develop creative concepts, scripts, captions and campaign ideas
• Create content around new products, promotions, trends and seasonal campaigns
• Plan and maintain a consistent social media content calendar
• Monitor UK beauty and social-media trends and turn them into relevant content
• Support TikTok Live, creator campaigns and social-commerce activities
• Maintain a consistent and professional GVS Cosmo brand image across all channels DIGITAL MARKETING
• Manage and grow GVS Cosmo's TikTok, Instagram and Facebook presence
• Plan, launch and optimise Meta, TikTok and Google advertising campaigns
• Develop campaigns specifically targeting customers throughout the UK
• Increase website traffic, conversions and online sales
• Support the growth and optimisation of our Shopify store and TikTok Shop
• Improve SEO and organic search visibility
• Coordinate influencer and content-creator collaborations
• Develop email marketing and customer-retention campaigns
• Monitor advertising spend, ROAS, conversion rates, customer acquisition and other KPIs
• Analyse performance and continuously improve campaigns based on results
• Provide regular reports on marketing performance, audience growth and sales WHO WE'RE LOOKING FOR We're looking for someone who is creative, commercially minded, confident in front of or behind a camera, and capable of turning ideas into content that generates engagement and sales. Experience with some or all of the following is desirable:
• TikTok and Instagram Reels
• Content creation and video editing
• Product photography and videography
• Canva, CapCut or similar creative tools
• Meta Ads Manager
• TikTok Ads and TikTok Shop
• Google Ads and Google Merchant Centre
• Shopify
• SEO
• Influencer marketing
• Email marketing
• Google Analytics and performance reporting Previous experience within beauty, cosmetics, skincare, haircare, personal care, FMCG or e-commerce would be a strong advantage. WHAT MATTERS TO US We are particularly interested in what you can create and the results you can achieve. Applicants should be able to demonstrate previous work, including content they have personally created and, where applicable, evidence of results such as engagement, audience growth, website traffic, conversions, ROAS or sales.