Digital Marketing Manager

Digital Marketing Manager Location: Oxfordshire, UK (Hybrid | 3:2 | in-office: hybrid) About the Role We are partnering with an established international technology group with a portfolio of recognised brands and a growing digital product offering. We are seeking an experienced Digital Marketing Manager to lead the planning, execution and optimisation of global digital commercial programmes across a number of brands. Working across SaaS, subscription and eCommerce-led products, you will drive customer acquisition, retention and online revenue growth, working closely with marketing, product and commercial teams to deliver measurable results. This is a hands-on role for an experienced digital marketer who combines strong performance marketing expertise with commercial thinking, analytical capability and an understanding of the complete online customer lifecycle. Key Responsibilities

• Develop and execute digital strategies that drive customer acquisition, brand visibility and revenue growth
• Lead customer lifecycle activity across acquisition, upsell, cross-sell, retention and reactivation
• Plan, manage and optimise paid media, PPC, paid social and online advertising campaigns
• Drive performance across eCommerce platforms and subscription-based products
• Develop email, CRM and marketing automation programmes to improve customer engagement and conversion
• Analyse campaign, website and customer data to identify opportunities for commercial growth
• Own digital reporting, dashboards and KPI tracking, translating data into clear actions
• Manage and optimise eCommerce product content and digital customer journeys
• Maintain effective CRM segmentation, tagging and customer database management in line with GDPR
• Work closely with internal teams and external partners to deliver digital projects and campaigns Candidate Profile
• Significant experience in digital marketing within a technology, SaaS, subscription or eCommerce environment
• Strong hands-on experience across paid media, PPC and performance marketing
• Proven experience driving customer acquisition, retention and online revenue
• Commercial understanding of SaaS, subscription and eCommerce business models
• Experience managing CRM, customer segmentation and lifecycle marketing programmes
• Strong knowledge of digital analytics, attribution, dashboards and performance measurement
• Experience across paid social, search and other digital advertising platforms
• Comfortable working with CMS, email marketing and marketing automation platforms
• Able to translate data and customer insight into clear commercial actions
• Confident working across multiple brands, products and internal stakeholders
• Highly organised, commercially minded and comfortable operating both strategically and hands-on
• Experience within a fast-moving technology or digital product environment advantageous What's Offered
• The opportunity to work across a portfolio of established technology brands
• Significant exposure to SaaS, subscription and eCommerce growth strategies
• A broad, hands-on digital role with genuine commercial ownership
• The opportunity to help develop customer acquisition, lifecycle and digital growth programmes internationally
• A collaborative environment working closely with marketing, product and commercial teams