Marketing and Lead Generation Executive

Role: Marketing & Lead Generation Executive Salary: £35-40k plus benefits Job Status: Full Time/ Permanent Location: London Vacancy Reference: VR/05478 Role Description: Our client is seeking a dynamic and commercially minded Marketing & Lead Generation Executive with a strong sales focus to join their growing team. This is an excellent opportunity for someone who can combine creative marketing skills with a clear understanding of lead generation and new business development. The successful candidate will play a key role in strengthening the company's brand awareness, generating qualified sales opportunities, and supporting the wider sales function through targeted marketing activity. The Role: Key responsibilities will include:

• Developing and expanding the company's brand profile across social media channels
• Creating and maintaining marketing collateral and promotional materials
• Maintaining, refreshing and developing website content
• Producing engaging content including blogs, videos, case studies and social media posts
• Managing and improving multiple lead-generation channels
• Using AI, SEO, PPC and email marketing campaigns to generate new business opportunities
• Supporting the sales team by identifying prospects and securing new business appointments
• Monitoring campaign performance and maximising return on marketing activity
• Coordinating applications for relevant industry awards
• Collecting and developing client testimonials
• Writing customer case studies and success stories
• Supporting wider marketing and sales projects
• Producing professional presentations and written content for both internal and external use The Candidate They are looking for someone who can demonstrate:
• Previous experience in a marketing, lead generation or sales-focused marketing role
• A strong commercial mindset with an understanding of how marketing activity contributes to sales growth
• Experience managing social media and digital marketing campaigns
• Knowledge of SEO, PPC, email marketing and online lead generation
• An interest in using AI and emerging technologies to improve marketing performance
• Strong copywriting and content creation skills
• Excellent presentation and written communication skills
• Confidence working closely with sales teams and senior stakeholders
• Strong organisational skills and the ability to manage multiple projects simultaneously
• A proactive and results-driven approach
• Experience within commercial cleaning, facilities management, property services or another B2B service environment would be advantageous. Package:
• Opportunity to join an established and growing business
• Varied role covering digital marketing, content, lead generation and sales support
• Scope to develop and shape the company's marketing and lead-generation strategy This is a great opportunity for an ambitious marketing professional who enjoys combining creative marketing with measurable lead generation and commercial results.