Project Manager, CRM and Loyalty

About YAICHI YAICHI is evolving beyond traditional retail and e-commerce into a comprehensive global Japanese brand ecosystem. We are dedicated to bringing iconic Japanese brands to the international stage and creating a vibrant, integrated platform where Japan lovers can explore authentic Japanese brands, products, and experiences. Our expanding brand footprint in Hong Kong includes renowned names such as 3COINS, LOFT, Daikoku Drug Store, Mr. CHEESECAKE. YAICHI also powers lifestyle and travel experiences, offering luggage delivery and rebate services for tourists visiting Japan. Through our flagship membership initiative, YAICHI PASSPORT (and the YAICHI TOMO partner ecosystem), we connect Japanese Brands, Global Customers, and YAICHI Business Pillars to develop high-value privileges to consumers while helping brand partners unleash additional value beyond physical products. The Opportunity We are seeking a proactive and structured Project Manager, CRM and Loyalty to lead our PMO and drive change management initiatives across the YAICHI PASSPORT ecosystem. In this pivotal role, you will align cross-functional business pillars to ensure smooth integration, program adoption, and flawless execution of ecosystem-wide loyalty initiatives. If you thrive in orchestrating multi-pillar programs, managing organizational change, and building connected brand experiences across online retail, offline stores, and travel services, this is your opportunity to shape the future of YAICHI's global brand platform. Key Responsibilities

• PMO & Program Leadership: Lead the Project Management Office (PMO) for YAICHI PASSPORT and YAICHI TOMO initiatives, owning project initiative timelines, tracking deliverables across business units, and managing program risks.
• Cross-Pillar Alignment: Ensure seamless collaboration and alignment across all business pillars—including retail brands, travel services, marketing, tech, and operational teams.
• Change Management & Operational Readiness: Drive change management strategies and staff adoption to ensure operational readiness across both digital touchpoints and physical retail/service locations.
• Stakeholder Facilitation & Reporting: Act as the central liaison for ecosystem governance, running alignment workshops, progress reviews, and reporting to executive leadership. Main Requirements
• Education: Bachelor's degree or higher in Business, Management, Technology, or a relevant field.
• Experience: 3+ years in project management, PMO leadership, or change management, ideally with experience in working in multi-cultural, fast-paced and volatile environments.
• Ecosystem & Loyalty Understanding: Deep understanding of membership programs, cross-pillar brand ecosystems, customer retention, and change management.
• Stakeholder & Change Management Skills: Proven track record of aligning diverse internal and external stakeholders, driving operational adoption, and managing complex multi-project lifecycles.
• Organization & Attention to Detail: Exceptional organizational skills, structured execution, and ability to manage competing priorities in a fast-evolving business model.
• Communication: Excellent written and verbal communication skills with strong ability to influence and align cross-functional teams. Proficiency in English, Cantonese and Mandarin is required; Japanese language ability is an advantage. What We Can Offer
• A dynamic, fast-paced, and rewarding environment
• A vibrant team with diverse professional backgrounds and a passion for Japanese culture and products
• High autonomy, responsibility, and personal impact
• Staff discounts for imported Japanese products