Marketing Executive

Marketing Executive

• Job Type: Full-time
• Location: Watford
• Salary: £30,000 - £35,000

As a Marketing Executive, you will play a crucial role in bridging the gap between our marketing strategies and sales execution. This position involves enhancing and optimising our customer ordering portal, managing day-to-day marketing activities, building brand awareness, generating leads, and supporting our commercial team to achieve their targets for margin and sales growth.

Day-to-day of the role:

• Create and implement campaigns to transition traditional B2B customers to our digital ordering portal.
• Design and execute targeted email and SMS campaigns to increase ordering frequency.
• Develop clear user guides, video tutorials, and promotional toolkits for the sales team.
• Market new features and digital services to existing customer accounts.
• Create high-impact pitch decks, product data sheets, and detail aids.
• Ensure all localised sales promotions align with broader corporate brand guidelines.
• Design marketing materials for conferences and sales meetings.
• Track digital engagement metrics such as user sign-ups, login frequencies, and sales volumes.
• Collect and integrate feedback from managers and customers to enhance marketing materials.
• Monitor competitor digital platforms and commercial promotional tactics.
• Manage company profiles and schedule engaging weekly organic content.
• Produce content for blogs, newsletters, and website updates.
• Design, build, and distribute targeted monthly email campaigns.
• Monitor website traffic and optimise web pages for search engines.
• Update marketing collateral such as brochures, flyers, and sales presentations.

Required Skills & Qualifications:

• Proficiency with email marketing tools, CMS platforms, and CRM systems (e.g., Salesforce).
• Skilled in Canva, Adobe Creative Suite, or similar, with an understanding of AI benefits.
• Strong administrative and organisational abilities.
• High attention to detail, critical for compliance environments.
• Strong Excel/data tracking capabilities.
• Ability to manage multiple priorities under pressure.
• Excellent communication and coordination skills.

Benefits:

• Opportunities for professional growth and development.
• Dynamic and supportive work environment.