Automotive Social and Content Specialist

An exciting opportunity to help shape the social presence of an ambitious automotive brand launching and growing in the UK market.

• Job title: Automotive Social & Content Specialist
• Location: London, UK /Fully On-Site
• Job Type: Full-time, Permanent
• Salary: Up to £50,000 The Opportunity We are recruiting on behalf of an ambitious automotive brand looking for a creative and hands-on Social & Content Specialist to help build its UK social presence from the ground up. This is more than a social media management role. You'll combine strategy, content creation, community engagement and creator partnerships, helping define how the brand connects with UK audiences. Key Responsibilities
• Own and manage organic social channels across Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Develop and execute social media and content strategies aligned with the brand.
• Create engaging Reels, TikToks, short-form video, photography, Stories and behind-the-scenes content.
• Capture content at vehicle launches, events and partnerships.
• Adapt global content for UK audiences and maintain a consistent brand voice and visual identity.
• Identify and manage creator and influencer partnerships, from briefing through to delivery.
• Build and engage the online community, managing comments, DMs and user-generated content.
• Work closely with PR, events, digital, retail marketing, brand teams and creative agencies.
• Monitor social trends, cultural moments and platform developments to identify new opportunities.
• Analyse social performance, produce reports and use insights to optimise future content. About You
• 3-5 years' experience in social media, content marketing or digital marketing within the automotive sector
• Experience creating social-first content for automotive, lifestyle, technology or consumer brands.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Excellent copywriting, storytelling and visual judgement.
• Hands-on experience with content creation, photography and/or videography.
• Experience working with creators/influencers is highly desirable.
• Comfortable using tools such as Adobe Creative Suite, Premiere Pro, CapCut or Canva.
• Experience with Meta Business Suite, GA4 or social analytics platforms is advantageous.
• Familiarity with AI tools such as ChatGPT for content planning and creative development.
• Creative, proactive and commercially minded, with the ability to balance strategy with hands-on execution. Why This Role? You'll have the opportunity to help build a new automotive brand's UK identity from the ground up, with genuine ownership to experiment, create and shape its social presence. Please Note: Due to the specific requirements of this role, only candidates with strong automotive sector experience and relevant experience aligned with the position will be considered.