Senior Content Creator and Social Strategist

The Handbook is looking for a creative, data-driven, and highly engaging Senior Content Creator & Social Media Strategist to become the face and voice of our brand across all social channels. This is not a traditional behind-the-scenes social media management role. You will be responsible for the end-to-end production of social content—from ideation and scripting to filming, editing, and publishing—while regularly appearing on-camera. You must possess a deep, strategic understanding of the algorithms powering TikTok, Instagram, and YouTube Shorts, backed by a proven track record of scaling digital communities. Key Responsibilities On-Camera & Content Production

• On-Camera Hosting: Serve as the primary on-camera personality, presenting features, hosting social videos, and conducting interviews with an authentic, confident, and charismatic presence.
• End-to-End Creation: Concept, script, film, and edit high-quality, native short-form and long-form video content daily.
• Platform Optimisation: Tailor content formats specifically to maximise engagement across TikTok, Instagram (Reels/Stories), YouTube, and emerging channels.  Social Strategy & Audience Growth
• Channel Scaling: Execute proven organic growth strategies to expand our follower base, boost engagement rates, and foster an active, loyal community.
• Algorithm Mastery: Stay ahead of platform algorithm shifts, feature updates, and viral audio to ensure our content maintains high visibility and organic reach.
• Performance Analytics: Routinely track, analyse, and report on video metrics (watch time, retention, shares) to refine our content strategy based on hard data.  Trend Forecasting & Collaboration
• Trend Reactive: Spot internet trends, memes, and industry news early, rapidly pivoting production to capitalise on cultural moments.
• Brand Consistency: Ensure all visual assets, tone of voice, and messaging align perfectly with our established brand guidelines.
• Cross-Team Collaboration: Brainstorm and coordinate with wider teams to support brand campaigns and product launches. Key Requirements
• Experience: Minimum of 3+ years of dedicated experience managing brand social channels with a documented history of driving substantial organic follower growth and viral reach.
• On-Camera Confidence: A natural, conversational on-camera presence with excellent communication skills and the ability to immediately hook an audience.
• Production Skills: Advanced proficiency in mobile video editing apps (CapCut, InShot) or desktop software (Premiere Pro), alongside strong mobile cinematography and lighting skills.
• Data-Informed Mindset: Deep understanding of social analytics tools and an innate knowledge of why a piece of content performs well versus why it flops.
• Commercial Content Creation – Ability to create commercial content according to a brief, ensuring it is polished, meets client requirements and objectives, while still feeling aligned with THB as a brand.
• Interview & Partnership Outreach – Experience setting up and managing interviews, as well as managing influencer partnerships and working with creators. Location & Availability
• London-Based: This role is based out of our South West London office and out and about on shoots. Because our work requires hands-on collaboration, fast-turnaround content shoots, and street-style interviews around the city
• Hours & Flexibility: Due to the fast-paced nature of digital media, live industry events, and trend-reactive filming, a high degree of flexibility is required. Candidates must be available to work occasional evenings or weekends as the content and event schedule demands.
• Location: South West London (Fully Office-Based)
• Salary: (Dependent on Experience)
• Role Type: Full-time, Permanent
• Experience Required: 3+ years Ready to join London's ultimate insider team? Send your CV, cover letter, and social media handles to careers@thehandbook.com with the subject line: Senior Content Creator & Social Strategist.