Digital Marketing Executive

At MetaGedu Apprenticeships, we do things differently, delivering a tailored solution that allows you to meet the challenges of recruiting, upskilling, and developing the right talent for your business needs. About the Role: We are looking for a curious, analytical, and driven Digital Marketing Executive to join our B2B marketing team in Birmingham. In this role, you will play a key part in driving brand awareness, engagement, and qualified inbound leads through our digital channels to grow our employer network and apprenticeship enrollment. This position is ideal for a recent graduate looking to launch their career or someone with 1 to 2 years of experience in a digital marketing role who wants to develop into a future marketing leader. Please Note: This role will be fully based On-site in Birmingham. Key Responsibilities:

• Manage and update website content using our CMS (e.g., Umbraco). Build and optimize campaign landing pages and ensure all digital content is user-friendly, accurate, and aligned with SEO best practices.
• Design, schedule, and deliver targeted email marketing campaigns and automated workflows. Segment B2B audiences and test subject lines, content, and calls to action to drive open and click-through rates.
• Support our CRM database (e.g., HubSpot, Salesforce). Track and manage inbound leads, ensuring they are accurately captured, qualified, and routed to the Business Development team.
• Utilize Google Analytics 4 (GA4) and digital platform data to monitor website traffic, conversion trends, and campaign ROI. Produce regular performance reports and turn data into actionable recommendations to optimize campaign performance.
• Support MetaGedu's social media channels by creating, scheduling, and publishing engaging B2B content while tracking audience engagement and emerging platform trends.
• Work closely with marketing, sales, and operations teams to align lead-generation strategies, maintain brand messaging consistency, and experiment with new marketing tools and AI capabilities. Essential Skills & Experience:
• Degree in Marketing, Business, Communications, or a related discipline, OR 1–2 years of experience in a digital marketing role.
• Familiarity with website CMS platforms, CRM systems, and email marketing automation tools.
• Exposure to Google Analytics (GA4) with strong numerical and analytical skills.
• Solid understanding of lead generation, audience segmentation, B2B social media, and the digital customer journey.
• Excellent written and verbal communication skills with strong attention to detail.
• Proactive, organized, and commercially minded with a desire to learn, experiment, and understand how marketing directly drives business growth.
• A genuine interest in the education, skills, and apprenticeship sector Desirable Skills:
• Experience with Umbraco, HubSpot, Mailchimp, or Salesforce Marketing Cloud.
• Basic HTML/CSS knowledge or experience with landing page builders.
• Familiarity with reporting dashboards or basic paid digital advertising. What we offer
• Competitive base salary
• Fully supported study toward a formal CIM (Chartered Institute of Marketing) qualification.
• Direct coaching from senior marketing and executive leaders.
• A structured personal development plan to build leadership skills and progress into Senior Marketing or Management roles.
• Exposure to AI tools in marketing, industry conferences, and regional networking events.
• A supportive team environment within a fast-growing apprenticeship provider. This is a chance to be part of a team with big plans for the sector, backed by a global education group, and driven by a mission to transform lives through meaningful apprenticeships. If you're ready to make your next move, we want to hear from you. Safer recruitment statement https://metagedu.io/wp-content/uploads/2023/08/Safeguarding-Policy.pdf, and data protection policy https://metagedu.io/wp-content/uploads/2023/08/Data-Protection-Retention-Policy.pdf