Growth Strategy Analyst

Northreach is a dynamic recruitment agency that connects businesses with top talent in financial services, lending, and digital sectors. We specialise in providing a seamless recruitment experience for clients and candidates, fostering innovation and professional growth. Help shape how millions of people save for their future We're building a modern financial services business with a simple ambition: make long-term saving easier to understand, easier to manage, and more valuable for customers. We're growing quickly and are looking for a Growth Analyst to join our Growth team and help turn customer and commercial data into meaningful growth. This is a great opportunity for an analytical, commercially minded person who enjoys going beyond reporting to understand why customers behave the way they do, what drives value, and what we should do differently as a result. The role Reporting to the Head of Growth, you'll help us understand and optimise the drivers of customer value across the full lifecycle. You'll work across Product, Marketing, Data and Customer teams to identify opportunities, analyse performance, support experimentation and help turn insight into action. You'll be asking questions like:

• What makes customers contribute more, and what causes contributions to fall?
• What drives customers to consolidate existing savings or investments?
• Which customer, employer or behavioural segments have the greatest potential?
• Where are customers dropping out of the journey, and why?
• What makes an experiment successful — and how much commercial value could it create?
• Which interventions have the greatest potential impact on long-term customer value?
• How do seasonality, economic conditions and other external factors affect behaviour? Your analysis will directly inform the growth roadmap and help the business make better, evidence-based decisions. What you'll do Analyse customer and commercial performance
• Build and maintain analysis across acquisition, activation, contribution, consolidation, retention and referrals
• Conduct funnel, cohort and behavioural analysis to identify opportunities and problems
• Segment customers and employers to understand differences in behaviour and value
• Track key growth metrics and translate them into clear commercial insights
• Analyse trends in customer value, retention and long-term revenue potential
• Support forecasting and modelling of growth opportunities Find and quantify growth opportunities
• Investigate changes in customer behaviour and identify their underlying drivers
• Turn complex datasets into clear recommendations for Product, Marketing and Customer teams
• Quantify the potential commercial impact of growth opportunities
• Identify friction across the customer journey and help prioritise where to focus
• Explore how employer experience and operational processes influence customer outcomes Support experimentation
• Help develop and analyse A/B tests and other growth experiments
• Define appropriate success metrics and measurement approaches
• Evaluate experiment results and communicate what we've learned
• Build a strong feedback loop between analysis, experimentation and future decisions
• Help the Growth team prioritise initiatives based on expected impact Build better growth reporting
• Develop dashboards and reporting that give teams a clear view of growth performance
• Improve the way we connect behavioural metrics to commercial outcomes
• Create repeatable analysis and tools that make insight accessible across the business
• Help establish a robust, scalable growth analytics function as the company grows What we're looking for We're looking for someone who combines strong analytical skills with commercial curiosity. Someone who has spent their early career in a consulting practices strategy arm would be perfectly equipped for this role as you will likely have experience using data to solve ambiguous business problems. You'll ideally have:
• Strong analytical and quantitative skills, with experience working with large or complex datasets
• Strong SQL skills, or equivalent experience working with data
• Using AI tools to automate processes and build apps/features (Claude, Gemini, ChatGPT)
• Experience with cohort, funnel and behavioural analysis
• Experience analysing customer journeys, retention, engagement or monetisation
• An understanding of A/B testing and experimentation
• The ability to turn analysis into clear, actionable recommendations
• Commercial awareness and an interest in understanding the financial impact of decisions
• Strong communication skills and the ability to explain complex analysis to non-technical stakeholders
• A naturally curious mindset — you enjoy asking why? rather than simply reporting what happened It would be great if you also have
• Experience in fintech, financial services, pensions, savings, banking or another regulated environment
• Experience working in a B2B2C, marketplace or product-led business
• Experience analysing contribution, transaction or recurring revenue behaviour
• Experience with growth, lifecycle or CRM analytics
• Experience designing or analysing experiments
• Experience with tools such as Looker, Tableau, Power BI or similar What success looks like In this role, success means helping the business understand what drives customer value and where to focus next. You'll have:
• Identified and quantified meaningful growth opportunities
• Improved visibility of customer behaviour and commercial performance
• Helped the team run better, more measurable experiments
• Provided analysis that directly influences Product, Marketing and Customer decisions
• Built scalable reporting and analytical approaches
• Helped establish a stronger, more data-driven growth culture Why join? You'll have the opportunity to work on commercially important problems where your analysis can directly influence product decisions, customer behaviour and business growth. You'll work closely with experienced leaders across Growth, Product, Data, Marketing and Customer teams, with significant scope to develop your skills and take ownership as the business scales.