Marketing Director and Founding Member

Marketing Director & Founding Member UK-based | Fully remote | Independent consultancy / Founding Member opportunity We're an early-stage, bootstrapped AI consultancy and growth services agency building an agile, AI-enabled delivery model around insight, strategy, driving performance and measurable business growth. We're looking to appoint a hands-on Marketing Director to lead our Marketing function, shape client strategy and help build scalable delivery capability as the business grows. This is not a fractional CMO or advisory position. We need someone who can move confidently between strategic thinking and practical delivery: interpreting evidence, identifying the underlying commercial or marketing challenge, developing clear recommendations and turning them into executable plans. THE OPPORTUNITY You will:

• Lead commercially grounded marketing and growth strategy for the business and its clients;
• Synthesise research, performance evidence, diagnostic findings and stakeholder insight into clear strategic recommendations;
• Translate audits and diagnostics into prioritised growth opportunities, roadmaps and ongoing client programmes;
• Develop implementation frameworks, plans, KPIs and measurement approaches; direct integrated marketing strategies and campaigns across appropriate channels;
• Provide senior marketing judgement across client diagnostics, strategic reviews and retainers; brief, coordinate and quality-assure specialist marketing resource;
• Build scalable Marketing processes, standards and delivery capability; collaborate effectively across the wider business; support GTM, pitches, proposals and new client opportunities; and
• Use AI, automation and emerging technologies to improve the quality, speed and scalability of marketing strategy and delivery. WHAT WE'RE LOOKING FOR You'll be an experienced B2B Marketing Director, senior Head of Marketing or senior marketing strategist with strong commercial judgement and client-facing credibility. You should be able to combine strategic synthesis with practical delivery, converting complex information into clear commercial narratives, recommendations and implementation plans. Essential:
• Strong B2B marketing and growth strategy capability;
• Evidence of leading marketing strategy through to implementation;
• Strong client-facing, commercial and stakeholder-management skills;
• Ability to brief, direct and quality-assure specialists and contractors;
• Excellent written, analytical and presentation skills; advanced practical proficiency with AI, including Claude, with the ability to use AI to research, synthesise, develop and execute high-quality work at speed without compromising judgement or quality; and
• Comfort operating with ownership and autonomy in an early-stage environment. Desirable:
• Experience developing and leading marketing strategies in a marketing agency, consultancy or other multi-client environment;
• Prior client-side marketing leadership experience; experience spanning both agency/consultancy and client-side environments;
• Experience with performance marketing, growth diagnostics, audits and data-informed strategy; and experience building scalable delivery capability using specialist contractors, AI and automation. HOW WE WORK We're building a lean, entrepreneurial, high-performing and highly accountable business. We value people who take ownership, move at pace, think commercially and maintain high standards without needing heavy structure or supervision. Our culture is collaborative, open, honest and respectful. We expect people to challenge constructively, follow through on commitments, work effectively across functions and use AI and technology intelligently to improve both quality and efficiency. We believe purpose and profit should go hand in hand. We want to build a commercially successful business while using marketing, technology and AI responsibly to create positive impact for our clients and the organisations they serve. This opportunity will suit someone who enjoys ambiguity, wants genuine influence over how a business and function are built, and is motivated by creating long-term value. FOUNDING MEMBER MODEL
• The initial engagement is as an independent consultant and Founding Member, rather than an employed position.
• Expected BAU contribution is approximately 8+ hours per week, flexibly managed.
• Agreed BAU contribution accrues towards equity in the whole company under our Founding Member model rather than being paid in cash.
• Contribution is currently recognised at £45 per hour for equity-accrual purposes until the business reaches break-even.
• At the anticipated contribution level, the Marketing Director could accrue approximately 1-2% equity by break-even, with scope to accrue more through greater agreed contribution.
• Separately commissioned client delivery is paid at £45 per hour.
• Paid client hours are expected to increase as the business grows but are not guaranteed.
• Equity accrual stops at break-even, when the Founding Member allocation crystallises.
• Existing Founding Members have built meaningful ownership positions through the same contribution-based model. If business growth, role requirements and mutual fit support it, there is a potential pathway into a substantive employed Marketing Director position as the business scales. Any future employment arrangement, compensation and share-option participation would be determined at that stage based on the needs and financial position of the business and should not be regarded as guaranteed. This opportunity is likely to suit someone who wants more than another freelance engagement: someone who wants genuine functional ownership, meaningful participation in the value they help create and the opportunity to build with the business over the longer term. HOW TO APPLY Please email your CV and a short cover letter, including a link to your LinkedIn profile, to: carole@aimpactagency.ai Your cover letter should briefly explain why this opportunity and Founding Member model are of interest to you and highlight the experience most relevant to the appointment RECRUITMENT TIMELINE Applications close: 9 October 2026 First interviews: 12–14 October 2026 Second interviews: 15–16 October 2026 Decision: by 19 October 2026 Start date: ASAP October 2026 Find out more about AiMPACT on our website: www.aimpactagency.ai