Head of Marketing

Job Responsibilities

1. Develop Keeta Hong Kong's annual marketing and brand strategy, establish unified brand positioning and visual identity, and enhance brand awareness and user loyalty.
2. Deeply analyze local user needs and market dynamics, translating insights into actionable brand and marketing strategies.
3. Plan and execute brand communications (brand launches, media events, brand collaborations) and content marketing to build differentiated brand mindshare.
4. Collaborate effectively with cross-functional teams including Consumer and Commercial teams to drive integrated marketing initiatives.
5. Manage marketing budgets to ensure efficient resource allocation.
6. Lead and develop the marketing team, fostering a positive, high-performance culture and building a strong talent pipeline.
7. Apply AI tools to enable marketing automation; explore AI best practices in content generation, data analysis, and sentiment monitoring; establish brand sentiment monitoring and crisis response mechanisms to protect and enhance brand image. Qualifications & Requirements
8. Bachelor's degree or above in Marketing, Business, or related fields.
9. 7-10 years of solid experience in brand management and marketing communications, including brand building and brand communications; food delivery, e-commerce, or related industries preferred.
10. Experience in Hong Kong brand communications, PR, and brand partnerships preferred, with familiarity with Hong Kong media landscape.
11. Ability to quickly understand local markets and consumer behavior, with sharp sensitivity to cultural differences.
12. Ability to thrive in a fast-paced, dynamic environment, with strong motivation to explore AI tools.
13. Creative thinker capable of proposing innovative ideas and solutions.
14. Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and build strong partnerships.
15. Team management experience, with the ability to lead and cultivate high-performing teams.
16. Fluent in Cantonese, Mandarin and English. Job Highlights
17. Collaborate with multicultural teams to broaden your international perspective.
18. Encouraged to explore AI-powered marketing automation to enhance organizational efficiency.
19. Lead Keeta Hong Kong brand building — shape the leading brand identity in Hong Kong's food delivery market.