Senior Account Director

At Right Formula, we help brands push the limits of sports marketing. Through a unique blend of expertise, ingenuity, and agility, we deliver fully integrated, 360° strategies—from partnership identification through to world-class activation. With offices in the UK and US, we support global clients to accelerate growth through the power of sport. We're now looking for a Senior Account Director to lead the strategic and commercial direction of two major Formula 1 hospitality partnerships. The Role This is a senior leadership role at the heart of our F1 offering. You'll take full ownership of high-profile partnerships—driving strategy, leading teams, and delivering best-in-class hospitality experiences across the global race calendar. As the senior client lead, you'll act as a trusted advisor to stakeholders, ensuring every programme delivers exceptional guest experience, strong commercial return, and measurable brand impact. What You'll Be Doing 🔹 Client Leadership

• Act as senior point of contact for key clients
• Build trusted relationships with senior stakeholders
• Lead partnership strategy, reviews, and forward planning 🔹 Hospitality & Partnership Strategy
• Design and deliver world-class F1 hospitality programmes
• Oversee end-to-end delivery (planning → on-site → evaluation)
• Ensure full utilisation of rights and measurable ROI
• Drive innovation across guest experience and activation 🔹 Team Leadership
• Lead and develop Account Managers and Executives
• Set direction, priorities, and resource allocation
• Foster a high-performance, collaborative culture 🔹 Commercial Ownership
• Manage budgets, forecasting, and profitability
• Lead supplier negotiations and contracting
• Identify growth opportunities across existing clients What We're Looking For
• Significant experience in sports marketing, partnerships, or events
• Strong Formula 1 (or motorsport) hospitality experience – essential
• Proven leadership of complex, high-value accounts
• Deep understanding of sponsorship rights and partnership delivery
• Commercially astute with experience managing large budgets
• Confident influencing senior stakeholders
• A strategic thinker with creative flair
• Passion for Formula 1 and delivering exceptional experiences Why Join Right Formula?
• Work on some of the most exciting partnerships in global sport
• Be part of a specialist, high-performing F1-focused team
• Real ownership and influence at senior level
• International travel across the F1 calendar Benefits
• Hybrid working (Battersea HQ)
• Flexible hours (core hours 10am–4pm)
• Discretionary bonus
• Enhanced pension
• Gym & retail discounts
• Mental wellbeing + volunteer days
• Sabbatical leave (long service)
• Employee Assistance Programme Post-probation:
• Private healthcare
• £500 annual training budget
• Cycle to work scheme
• Season ticket loan
• Work-from-anywhere allowance